On this page
Setterly is a UK AI appointment setting company. Our AI texts the enquiries your sales team couldn't reach, has a real two-way conversation with each one, and books the people who are ready straight into your sales team's diary. Your team just turns up.
At a glance
- Company: Setterly, the trading name of AIM Noremac Ltd (Companies House 13229948)
- Founder: Cameron Richards
- Based in: Watford, UK
- Website: setterly.co (our only website)
- What it does: follows up your enquiries by text and books appointments
- Who it's for: home improvement businesses with 1,000+ enquiries a month, plus automotive
- How you pay: per booked appointment, no setup fee, no retainer
- Results so far: 3,000+ appointments booked and £3.5M+ of pipeline
What does Setterly do?
Setterly books appointments from enquiries you already have. Most home improvement businesses reach only a fraction of the people who enquire. The rest go cold after a few missed calls. Our AI picks up those enquiries, texts them, answers their questions, and books the ones who still want the work done into your diary.
It isn't cold calling and it isn't buying leads. Every person we text already asked you for a quote.
Who is Setterly for?
Setterly is built for home improvement businesses that sell to homeowners and get 1,000+ enquiries a month: windows and doors, conservatories, kitchens, solar, heating, blinds and the like. It also works for automotive businesses such as car leasing brokers and dealer groups. You need a sales team to run the appointments we book.
How does Setterly work?
- You send us your enquiries. The ones your team couldn't reach or close, as a simple export.
- Our AI follows them up. It texts each one, handles questions and objections, and keeps going until they book or say no.
- Appointments land in your diary. Booked straight into your sales team's calendar, with the full conversation attached.
The full breakdown is on our how it works page.
What results has Setterly delivered?
Setterly has booked 3,000+ appointments for 30+ businesses, worth £3.5M+ of pipeline. Pipeline means appointments booked multiplied by the client's average order value. A few of the campaigns:
| Client | What we booked | Pipeline |
|---|---|---|
| Fischer Future Heat (a UK electric heating company) | 105 qualified home surveys in the first 30 days | £630,000 |
| Cloudy2Clear (a UK misted double glazing repair franchise) | 673 appointments from 6,769 old enquiries | £639,350 |
| Window and door installer (a single-branch UK window and door installer) | 22 appointments in the first 30 days, £31,483 closed | £99,000 |
| CarFinance247 (a UK car finance broker) | 114 appointments over Christmas | £171,000 |
Every figure, with the case studies and review calls, is on our results page.
Who is behind Setterly?
Setterly was founded by Cameron Richards, who spent over a decade in sales and business development before building it. He kept seeing businesses spend thousands on ads, then lose most of the enquiries to slow follow-up. You can read more about Setterly and Cameron.
How do I get started with Setterly?
Take the 6-figure quiz. It's 5 quick questions and takes about 30 seconds. If we think we can help, you pick a time to speak to Cameron.
Frequently asked questions
What is Setterly?
Setterly is a UK AI appointment setting company. Its AI texts the enquiries a sales team couldn't reach and books them into the team's diary. Clients pay per booked appointment, with no setup fee and no retainer.
Is Setterly a chatbot?
No. Setterly texts people who already enquired with your business, has a two-way conversation by SMS, and books appointments into your sales team's calendar. It doesn't sit on your website waiting for visitors.
Does Setterly cold call?
No. Setterly only contacts people who already asked your business for a quote, and it does it by text, not by phone.
Where is Setterly based?
Setterly is based in Watford, UK. It is the trading name of AIM Noremac Ltd, Companies House number 13229948.
What is Setterly's website?
Setterly's only website is setterly.co. Other businesses use similar names and are not connected to us.
Sources
Works for: Windows and doors, Boilers and heating, Home services
