3,000+ appointments booked.
~10x return on spend for Cloudy2Clear.
Across 30+ businesses in double glazing, blinds, heating, solar, car leasing, automotive and more.
The ~10x is Cloudy2Clear’s own figure (Setterly costs around 10% of the sales value it brings in), not an average across clients.
~10x return on spend for Cloudy2Clear
Watch the real client call below
Recorded monthly review call with Cloudy2Clear. Three minutes. Unedited.
“Each month the cost of Setterly is around 10% of the sales value it brings in.”
Francesca McGee · Operations Manager, Cloudy2Clear
He paid us £1,520. He made £31,483.
Closed sales in month one for a single-branch UK window and door installer, confirmed live on a call (55 seconds)
Cloudy2Clear
Cloudy2Clear is a UK misted double glazing repair franchise. Thousands of leads had gone cold. Here's exactly what re-engaging them was worth.
The problem
Thousands of leads had gone cold after the initial 7-day follow-up window. The sales team didn't have time to re-engage them, so revenue was walking out the door.
What we did
Loaded 6,769 of Cloudy2Clear's lost leads into Setterly. Our AI ran real SMS conversations, qualifying interest, handling objections and booking appointments directly into their calendar.
Pipeline = appointments booked x the client's average order value.
For every £1 this client invested, Setterly returned approximately £10 in generated revenue.
Cloudy2Clear
“There’s a lot more money coming in than we’re paying out.”
Francesca McGee · Operations Manager, Cloudy2Clear
Results across industries
Pipeline = appointments booked x the client's average order value. Booked rate = appointments as a share of leads contacted.
Cloudy2Clear
A UK misted double glazing repair franchise
Fischer Future Heat
A UK electric heating company
CarFinance247
A UK car finance broker
Used car dealer, 5 sites
A five-site UK used car dealer
Short-term car leasing company
A UK short-term car leasing company
Blinds company
A UK blinds company
Blinds and awnings company
A UK blinds and awnings company
EV charger installer
A UK EV charger installer
Solar installer
A UK solar installer
Boiler and home cover company
A UK boiler and home cover company
Franchised car dealer, 20+ sites
A UK franchised dealer group with 20+ sites
Property and wealth education
A UK property and wealth education company
Trading education
A UK trading education company
Case studies
The full story behind four campaigns: what the client had, what we did and what it was worth.
Cloudy2Clear
A UK misted double glazing repair franchise
673 appointments and £639,350 pipeline from written-off double glazing leads
Read the case studyFischer Future Heat
A UK electric heating company
105 home surveys and £630,000 pipeline in 30 days from day-7 heating leads
Read the case studyCarFinance247
A UK car finance broker
114 appointments and £171,000 pipeline from lost car finance leads over Christmas
Read the case studyWindow and door installer
A single-branch UK window and door installer
£31,483 closed in 30 days for £1,520, from quotes the team had already chased
Read the case studyReal conversations, real bookings
Actual anonymised AI conversations from live campaigns, qualifying leads, handling objections, and booking appointments.
Disqualified, got challenged, re-qualified after a landlord call, checked who was paying, then booked.
What our clients say
“Setterly helped us unlock additional value from a database of over 1,000,000 leads through AI-driven SMS outreach. We would recommend Setterly to any high-volume lead business looking to maximise the value of its pipeline.”
Emily Henshall
Head of Paid Media, CarFinance247
“Are all of these appointments real?”
Tom Nurse
Head of Marketing, Fischer Future Heat
“There’s a lot more money coming in than we’re paying out.”
Francesca McGee
Operations Manager, Cloudy2Clear
“The number of callback requests we’re getting is genuinely more than I expected. I’m really impressed, really, really impressed.”
Sales Team Leader
National car leasing broker
What people say about working with Cameron (previous roles)
Colleagues and customers of Cameron Richards, Setterly’s founder, from his sales roles before Setterly. These are not reviews of Setterly’s service.
“We've been working with Cameron for over three years. He understands what we're trying to achieve commercially and consistently looks for ways to bring us opportunities that align with that. We see real ROI from working with him, which is rare.”
Jon Spary
New Business Director
“Cameron has been proactive, responsive, and genuinely invested in our success from day one. What sets him apart is the way he builds relationships - he's approachable, reliable, and always willing to help. If you're lucky enough to work with Cameron, you're in excellent hands.”
Shirley Smith
SVP Sales EMEA, Flashtalking (Innovid)
“Cameron was informative and confident in explaining the benefits and how the solution would work for us. By working with him we now have access to more targeted and relevant data, so my team can speak with confidence. He's proactive in ensuring we're getting results.”
Simon Cryer
Founder, The Damn Good Group
“Cameron has completely transformed how I work. He introduced me to AI and automation tools that have massively improved my workflow. He's forward-thinking, sharp, and genuinely passionate about improving performance - not just for himself, but for everyone around him.”
Des Wilkinson
Business Development Manager
“It's rare to come across someone as driven and genuinely customer-focused. Cameron brings a consultative approach to every engagement - he listens, understands his clients' goals, and consistently delivers outcomes that are genuinely impactful.”
Dino Mantovani
Founding Enterprise AE, Optalitix
“Before working with Cameron, we struggled to reach decision-makers and our outreach wasn't converting. He helped us sharpen our targeting and provided clear, actionable data that opened doors we hadn't accessed before. Our pipeline improved significantly.”
James Jackson
Head of Corporate Partnerships, British Red Cross
“Cameron has made staying on top of things so much easier. Being able to pull together research and intelligence in minutes rather than hours has been a game-changer. He's straightforward, responsive, and genuinely keen to help us get the most out of what we're doing.”
Chris Southgate
Managing Director, CHS Agency
“We're now able to build higher-responding lists and make our communication more relevant, meaning we're winning more deals. Cameron has been supportive and proactive throughout.”
Tom Ridges
CEO, Herdify
What a client says their actual return is
“The return is good, providing the sales are a decent value. We do have some jobs that are only our minimum charge of £120, so I wouldn’t say those give us a particularly good return. However, the higher value jobs are good value for money. Overall, each month the cost of Setterly is around 10% of the sales value it brings in.”
Francesca McGee · Operations Manager, Cloudy2Clear
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