Book appointments from the leads you already paid for

Setterly is for US businesses that sell to homeowners or car buyers and have more leads than their team can follow up. If you buy leads from platforms, run ads or work home shows and storm areas, you already own a list of people who asked for a price and then went quiet.

Home improvement and home services: roofing, HVAC, solar, windows and doors, bath remodeling, kitchen remodeling, siding, basements, pools, garage doors and pest control. See all industries.

Automotive: franchised dealers, independent dealers, buy here pay here and auto finance, where the next step is a showroom visit, a test drive or a call with the finance team.

Clinics, coaches and education: dental practices, hair restoration clinics, med spas and coaching and education businesses, where the next step is a consult or a sales call.

Most leads don't say no. They stop replying. A homeowner asks three roofers for a price, gets busy, and the estimate sits. A car shopper sends an internet lead at 10pm and has bought somewhere else by the time anyone calls.

The numbers back this up. Shared platform leads are often sent to several contractors at once: third-party reviews of Angi report leads going to three to eight pros (LeadTruffle). Dealer benchmarks put internet lead appointment set rates at 10% to 40% (Maritz), and one dealer study found internet leads closing at 6% within 30 days against 14% for phone leads (DemandLocal). Read the other way, the large majority of those leads never bought from that dealer.

Those people are still in your CRM, your platform inbox or a spreadsheet. Setterly works them again.

There are three steps.

1. You send us your old leads. A CSV export or a CRM connection: names, mobile numbers and what each person asked about. We check the source and consent with you before anything is sent.
2. The AI texts each lead about their original request. The first message mentions what they asked about and makes it easy to say they're sorted. When they reply, the AI holds a real two-way conversation: it answers questions, handles "not right now" and price worries, and offers times.
3. Appointments land in your calendar. Booked inspections, in-home consultations, test drives or callbacks go straight into your calendar with notes from the conversation, so your rep knows what was said.

The full process is on how it works. The old-lead side is covered in depth on lead reactivation for contractors and lead reactivation for dealers.

All results on this page are from live campaigns for UK businesses. Setterly has booked 3,000+ appointments from 260,000+ conversations for 30+ businesses. Named UK clients include Cloudy2Clear, CarFinance247, Flexed and Eden Leasing.

• Cloudy2Clear (a UK misted double glazing repair franchise): 6,769 old leads, 64% replied, 673 appointments, £107,000+ closed so far. Case study.
• CarFinance247 (a UK car finance broker): 114 appointments from 3,895 leads, December 2025 to January 2026, over Christmas. Case study.
• A UK electric heating company: 105 home surveys booked in its first 30 days.
• Flexed and Eden Leasing (UK car leasing brokers): 109 and 93 callbacks booked from 1,135 and 725 old leads.

These are UK results in pounds. We do not convert them or present them as US results.

Texting people who inquired with your business can be done compliantly, but the rules are stricter than many owners expect. Federal TCPA rules set quiet hours for marketing messages, several states (including Florida and Oklahoma) add tighter hours and frequency caps, and business texting from a standard number now needs A2P 10DLC registration with the carriers.

We work through consent and lead source with every client before a campaign starts, honor opt-outs straight away and keep a record of every message. Our texting compliance guide explains the rules in plain English. It is general information, not legal advice.

Pick the page closest to your situation:

• Lead reactivation for contractors: old estimates and past inquiries into booked appointments.
• Unsold estimate follow-up: a rehash program run by text.
• AI appointment setter: what an AI setter does compared with an AI SDR or AI receptionist.
• AI BDC for car dealers: aged internet leads into showroom appointments.
• Pay per appointment: how the pricing model compares with per-lead and subscription options.
• Cost per booked job calculator: work out what each booked job really costs you today.