A UK property and wealth education company
- Appointments booked
- 297
- Leads worked
- 3,131
- Reply rate
- 35%
- Pipeline
- £296,109
Education and coaching / Coaching and education
AI appointment setter for coaches and education businesses: book more sales calls from the leads you have
Setterly is an AI appointment setter for coaching, course and education businesses. It texts webinar registrants, applicants and ad leads who never booked, plus no-shows, and books sales calls with your closers. You pay per booked appointment, with no setup fee and no retainer.
Updated October 22, 2026
At a glance
What it does: texts your webinar, application and ad leads, answers questions and books sales calls into your calendar.
Lead sources we see in coaching and education: Webinars and challenges, Application funnels, Meta and YouTube ads, Free events, Past buyers of low-ticket offers.
Price: pay per booked appointment. No setup fee, no retainer.
Proof: Property and wealth education: 297 appointments from 3,131 leads (UK campaign).
Compliance: TCPA quiet hours, state rules, opt-outs and 10DLC. See texting compliance.
Why do coaching and education leads go cold?
Most registrants never book. Webinars and challenges fill up, a small share book a call, and the rest sit in your CRM.
Setters chase only fresh leads. Human setters work the newest leads. Anything a few weeks old rarely gets touched.
No-shows aren't rebooked. Calls get booked and missed, and nobody follows up properly.
What results has Setterly delivered for education businesses?
Our education results are UK campaigns. A UK property and wealth education company booked 297 appointments from 3,131 leads with a 35% reply rate, and a UK trading education company booked 37 from 710 leads. These are past results for specific businesses, not a forecast.
AI appointment setter or human setters?
Use both for what each does best. AI replies instantly, works every lead in your CRM and follows up for weeks; your closers run the calls. Many coaching businesses pay human setters base plus commission and still leave older leads untouched. Setterly works that backlog and charges per booked call. Read AI appointment setter for coaches.
How do you follow up without earnings claims?
Ask about the lead's goal and offer a call. Never promise income or imply results are typical. In January 2025 the FTC proposed extending its Business Opportunity Rule to money-making opportunities such as business coaching, requiring written substantiation for any earnings claim (FTC; proposed, not final). Setterly's messages stay factual and book the call; your team explains the program.
Results from live campaigns (UK)
These are live Setterly campaigns for UK businesses, shown as reported (UK figures, in pounds). Every business that sells to homeowners or car buyers works the same way: leads go cold, the AI re-opens the conversation by two-way text and books the appointment.
A UK trading education company
- Appointments booked
- 37
- Leads worked
- 710
- Reply rate
- 58%
- Pipeline
- £138,750
CarFinance247
A UK car finance broker
December 2025 to January 2026, over Christmas
- Appointments booked
- 114
- Leads worked
- 3,895
- Reply rate
- 33%
- Pipeline
- £171,000
Pipeline = appointments booked x the client's average order value.
All resultsHow does Setterly book sales calls for coaching and education businesses?
- You send your old leads. A CSV or CRM export of webinar, application and ad leads, with what each lead asked about. We check source and consent with you first.
- The AI texts each lead. The first message mentions their original request. When they reply, it answers questions, handles "not right now" and offers times.
- Sales calls land in your calendar. With notes from the conversation, so your team knows what was said.
Messages come from a registered number in your business name, respect TCPA quiet hours and state rules, and every conversation is visible to you. See texting compliance.
Real conversations from UK campaigns
Anonymized text threads from live Setterly campaigns, from the first message to a booked appointment or callback.
09:415G
S
Setterly AI
SMS Conversation
Hi this is Claire from [Heating Co]. Is this James who made an enquiry about improving your home heating recently? Reply delete if you sorted it in the end.
Yes can I book a home survey?
Of course, I can help with that. Just before we book you in, can I ask, what were you hoping to improve about the heating in your home?
I liked the look of your electric heaters
They’re a popular choice, especially for people wanting more control room to room. Just to check, are you the homeowner?
No I’m not
No problem at all. Do you have your landlord’s permission to make changes to the heating?
No I don’t
Why do I need that?
Fair question. Because the heating is a change to the property, we need the landlord’s permission before we can arrange a survey or do any work. If your landlord is interested, they can request a catalogue here: [link]
Ok I just called him and he said it’s fine can I proceed with a home survey?
That’s great news, thanks for checking with your landlord. Just one more thing, would you be the one making the investment in your new heating system, or would your landlord be handling that side?
Yes I’m paying for it
Let’s get you booked in for a free home survey with our team. I can do tomorrow at 10:00 am or 1:00 pm, would either of those work for you? It’s just to go over your enquiry and next steps in person.
10am works
Brilliant, your home survey is all booked in. If you need to cancel or reschedule your appointment please call us on [number]
Appointment booked
Home improvement (heating)
Disqualified, got challenged, re-qualified after a landlord call, checked who was paying, then booked.
How much does Setterly cost?
You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.
See how pay per appointment works and how we handle texting compliance, or book a 30-minute call. US line: +1 363-203-5214.
Frequently asked questions
Is this a setter job?
No. Setterly is a service for coaching and education businesses. We set appointments with AI on your existing leads.
Does the AI close deals?
No. It books sales calls; your closers run them.
Can it rebook no-shows?
Yes. No-shows are one of the best lists to work.
Do messages make income claims?
No. Messages never promise earnings or results.
How do you charge?
You pay per booked appointment, with no setup fee and no retainer.
Is texting old coaching and education leads compliant?
It can be when consent, quiet hours, state rules, opt-outs and A2P 10DLC registration are handled properly. Our compliance page explains the rules; it is general information, not legal advice.
Sources
Setterly figures come from live client campaigns in the UK. Third-party figures belong to their publishers; vendor figures are marked as such. Compliance notes are general information, not legal advice.
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