Press kit
Setterly re-engages businesses' old leads with two-way AI SMS conversations and books appointments, for home improvement, home services and automotive businesses in the UK and US.
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Setterly is a UK company that re-engages businesses' old leads with two-way AI SMS conversations and books appointments. It works with home improvement, home services and automotive businesses, including car leasing brokers, in the UK and US, and is paid per booked appointment. Setterly is a trading name of AIM Noremac Ltd.
Setterly is a UK company that re-engages businesses' old leads with two-way AI SMS conversations and books appointments. It works with home improvement, home services and automotive businesses, including car leasing brokers, in the UK and US. Clients send Setterly the quotes and enquiries that went cold; the AI texts each person, answers their questions and books a time with the client's team. Clients pay per booked appointment, with no setup fee and no retainer. Setterly has booked 3,000+ appointments from 260,000+ conversations for 30+ businesses, and is the official post-event sales system for Ideal Home Show exhibitors. Setterly was founded by Cameron Richards and is a trading name of AIM Noremac Ltd. Find out more at setterly.co.
Fact sheet
| Company | Setterly is a trading name of AIM Noremac Ltd, registered in England and Wales, company number 13229948 |
|---|---|
| Registered office | Cambridge House, 47 Clarendon Road, Watford, WD17 1HP |
| Founder | Cameron Richards, Founder and Sales Director |
| What it does | Re-engages businesses' old leads with two-way AI SMS conversations and books appointments |
| Sectors | Home improvement, home services and automotive, including car leasing brokers |
| Markets | UK and US |
| Pricing model | Pay per booked appointment, no setup fee, no retainer. CRM integration is optional for a one-off fee |
| Appointments booked | 3,000+ |
| Conversations | 260,000+ |
| Businesses worked with | 30+ |
| Pipeline generated | £3.5M+ Pipeline = appointments booked x the client's average order value. |
| Ideal Home Show | Official post-event sales system for Ideal Home Show exhibitors |
| Website | setterly.co |
| Press contact | Cameron Richards, hello@setterly.co, +44 7888 872857 |
Figures come from live client campaigns. Full breakdowns are on the results page.
With data
Home improvement
Cloudy2Clear, a UK misted double glazing repair franchise, handed over leads that had gone quiet. AI text conversations brought 64% of them back into a reply and booked 673 appointments.
Automotive
CarFinance247, a UK car finance broker, ran a campaign through the quietest weeks of the year, December 2025 to January 2026, over Christmas. 3,895 past enquiries produced 114 booked appointments.
Heating
A UK electric heating company went live on 15 September 2026. In the first 30 days the AI booked 105 home surveys from its existing enquiries.
Car leasing brokers
Two UK car leasing brokers used AI text conversations on enquiries that never ordered. Flexed booked 109 callbacks from 1,135 leads and Eden Leasing booked 93 from 725.
Explainer
New leads grow a database and capture fresh demand, but carry an upfront cost. Reactivation works the leads a business already paid for. Our guide sets out where each fits.
Pipeline = appointments booked x the client's average order value.
Founder
Cameron Richards is the founder and sales director of Setterly. He runs the business full time, leading sales and client relationships with home improvement, home services and automotive businesses in the UK and US.
He is available for comment on lead follow-up, database reactivation and AI appointment setting. More on the team is on the about page.
For attribution
“Most businesses we speak to have thousands of past enquiries sitting in their CRM. Those people asked for a price once. A short, personal text is a simple way to find out who still wants to talk.”
“We are paid per booked appointment. That keeps us focused on the same thing our clients care about: a time in the diary with someone who wants to speak to them.”
Brand assets
Setterly logo, colourPNG, 1200 x 269, transparent background
Setterly logo, smallPNG, 303 x 68, transparent background
Setterly iconPNG, 1562 x 1453Cameron Richards headshotPNG, 1920 x 1920Need something else, such as a higher resolution file or a client contact for comment? Email hello@setterly.co.
