Built by people who understand both sales and systems.
Sales and engineering under one roof. Built and run in the UK.
Meet the team
Cameron has spent over a decade in sales and business development, currently helping home improvement companies grow revenue through better lead management, faster follow-ups, and smarter conversion systems.
He built Setterly because he kept seeing the same problem: businesses spending thousands on ads to generate leads, then losing most of them to slow follow-up and inconsistent processes. The leads were there. The revenue was there. Nobody was picking it up.
Today, Cameron leads Setterly's sales strategy, client relationships, and product direction. He and Wesley designed the Revenue Revival System, the value stack, and the commercial model. He also built and maintains the monthly intelligence report engines and the competitive ads research agent. He is also consulting on AI integration within SaaS products, sitting at the intersection of sales strategy and AI implementation.
His focus at Setterly is simple: help businesses convert more of the leads they already generate, without additional ad spend or headcount.
10+ years
Sales & business development
Revenue Revival System
Designed the core offer
AI + Sales
Consulting on AI rollouts in SaaS
Wesley is Setterly's technical architect. He holds a degree in Computer Science and brings over 25 years of experience in enterprise software, digital transformation, and system design.
Before Setterly, Wesley built and tested systems for some of the world's largest financial institutions, including Deutsche Bank, HSBC, Coutts, Aldermore, and Raiffeisen, while serving as a Business Engineer at Backbase. His work transformed legacy banking platforms into modern, customer-first digital experiences now used by millions.
Over the past seven years, Wesley has also scaled multiple profitable e-commerce businesses, personally implementing AI and automation systems covering order fulfilment, stock management, finance operations, and customer service. These systems gave him back over 20 hours per week and proved that AI could replicate and enhance human work at scale.
At Setterly, Wesley leads the design, deployment, and continuous improvement of the core technical systems. The conversation AI, the qualification logic, and the Never Forget automation are all built and maintained by Wesley. Nothing is outsourced. Every conversation flow, every integration, every quality check is engineered in-house to the same standard he applied to tier-one banking systems.
25+ years
Enterprise software & digital transformation
Tier-one banks
Deutsche Bank, HSBC, Coutts, Aldermore
AI & Automation
Built systems saving 20+ hours/week
Why Setterly
You only pay for booked appointments.
No retainer, no risk.
Completely done for you.
Your team does nothing. We handle setup, conversations, and scheduling.
Built by an enterprise bank engineer.
25+ years' experience and a computer science degree. UK human-supervised, not a vibe-coded or white-label tool.
Recovers revenue from leads you already paid for.
No new ad spend required.
18+ months refining the system. 260,000+ messages sent.
30+ businesses took the risk before you. We learned and improved with every one, so you skip the learning phase.
We only get paid when it works.
We are paid per qualified appointment we book, and nothing else. No appointments, no cost. Our incentives are the same as yours.
Why we built Setterly
Most lead reactivation tools are built by software companies that have never sold anything. They build a platform, charge a monthly fee, and leave you to figure out how to make it work.
What our clients say
“Setterly helped us unlock additional value from a database of over 1,000,000 leads through AI-driven SMS outreach. We would recommend Setterly to any high-volume lead business looking to maximise the value of its pipeline.”
Emily Henshall
Head of Paid Media, CarFinance247
“Are all of these appointments real?”
Tom Nurse
Head of Marketing, Fischer Future Heat
“There’s a lot more money coming in than we’re paying out.”
Francesca McGee
Operations Manager, Cloudy2Clear
“The number of callback requests we’re getting is genuinely more than I expected. I’m really impressed, really, really impressed.”
Sales Team Leader
National car leasing broker
Find out how much revenue is sitting in your CRM.
Book a 30-minute call and we'll show you how much revenue you can recover from the leads already sitting in your CRM.
What people say about our founder, Cameron
"We've been working with Cameron for over three years. He understands what we're trying to achieve commercially and consistently looks for ways to bring us opportunities that align with that. We see real ROI from working with him, which is rare."
Jon Spary
New Business Director
"Cameron has been proactive, responsive, and genuinely invested in our success from day one. What sets him apart is the way he builds relationships - he's approachable, reliable, and always willing to help. If you're lucky enough to work with Cameron, you're in excellent hands."
Shirley Smith
SVP Sales EMEA, Flashtalking (Innovid)
"Cameron has completely transformed how I work. He introduced me to AI and automation tools that have massively improved my workflow. He's forward-thinking, sharp, and genuinely passionate about improving performance - not just for himself, but for everyone around him."
Des Wilkinson
Business Development Manager
"It's rare to come across someone as driven and genuinely customer-focused. Cameron brings a consultative approach to every engagement - he listens, understands his clients' goals, and consistently delivers outcomes that are genuinely impactful."
Dino Mantovani
Founding Enterprise AE, Optalitix