Lost leads don’t die. We recover them.
You send us the leads your team can’t follow up. Our AI turns them into booked appointments. You only pay per appointment.
Built for home improvement, home services and automotive businesses generating 1,000+ enquiries a month that can’t follow up every lead past 3 to 10 days.
What you get every month
£2,500+/month in value, included free with every campaign.
Weekly reporting
A summary of the previous week’s performance, every single week.
Monthly ROI report
What you spent, what we booked, what it generated.
Monthly strategy call
Review results, refine targeting, plan next month.
System optimisation
Conversation flows and timing tuned on real data.
Most of your enquiries go cold within a week, not because they weren’t interested, but because no one had time to chase them. Setterly does.
Three steps. That’s it.
You send us your leads
A simple CSV upload or CRM connection. No process changes. Live in days.
Our AI works every one
Real SMS conversations that qualify interest, handle objections, and book appointments. 24/7.
Appointments land in your calendar
Qualified and ready to close.
What goes into building your agent
This is not a template. Every agent is built, trained, tested and watched by a person before and after it goes live.
Onboarding call
We define what a qualified appointment looks like for your business, which leads we work, and how your agent should sound.
Your own phone number
We buy and register a dedicated number in your name, so every message comes from you, not from us.
Account build
We set up your account on our back end, connect your calendar, and wire your CRM or CSV upload.
Training
We train the agent on your business, your products, your objections and your best salesperson’s answers.
Testing
We run it against real scenarios. Then we test it again. Then we re-test it after every change.
Go live, watched
For the first few days a person reads every single conversation as it happens. Not a sample. All of them.
Feedback loop
Anything we spot goes straight to development and gets changed the same day, while the campaign is running.
Monthly review
A call with you every month to go through the numbers and what we are changing next.
Day one, I was sat here the whole time reading every single message that came through. Anything I’m picking up, I’m pushing over to development to improve and change straight away. We haven’t built it to book loads of appointments with people who aren’t qualified. That means we make less money per lead, but you get quality, and you stay with us longer.
Cameron Richards
Founder, Setterly
Real conversations, real bookings
Actual anonymised AI conversations from live campaigns, qualifying leads, handling objections, and booking appointments.
Disqualified, got challenged, re-qualified after a landlord call, checked who was paying, then booked.
Built for high-volume home improvement and automotive, and proven where it matters.
Setterly works best for home improvement, home services and automotive businesses generating 1,000+ enquiries a month that can’t follow up every lead. Performing best in the following sectors:
If you’re a lead-rich business selling to homeowners or consumers, the system works the same way.
What our clients say
“Setterly helped us unlock additional value from a database of over 1,000,000 leads through AI-driven SMS outreach. We would recommend Setterly to any high-volume lead business looking to maximise the value of its pipeline.”
Emily Henshall
Head of Paid Media, CarFinance247
“Are all of these appointments real?”
Tom Nurse
Head of Marketing, Fischer Future Heat
“There’s a lot more money coming in than we’re paying out.”
Francesca McGee
Operations Manager, Cloudy2Clear
“The number of callback requests we’re getting is genuinely more than I expected. I’m really impressed, really, really impressed.”
Sales Team Leader
National car leasing broker
Frequently asked questions
It is the first thing every client asks. Francesca at Cloudy2Clear said the same before she started. Her answer afterwards: “What surprised me most was how many customers were still interested. They hadn’t necessarily rejected the quote, they had just been busy.”
So did Cloudy2Clear. They had an office team following up, and we still booked 673 appointments from the leads that team had not got back to. In the words of Francesca McGee, their Operations Manager: “What surprised me most was how many customers were still interested. They hadn’t necessarily rejected the quote, they had just been busy.”
We hear this time and time again. Six months later we speak to the same business and nothing has been built. We can have you live within 14 days on a proven system we have spent 18+ months refining, across 260,000+ messages and 30+ businesses. They all took the risk before you, and we learned and improved with every one of them, so your business skips the learning phase.
No. You export a CSV from your CRM or we connect directly. We do the work. Your team does nothing differently.
No appointments, no cost. You risk nothing. The risk is entirely ours.
Most clients are live within 14 days. You export a CSV from your CRM, we load it in, and conversations start that same day.
A CSV export of your leads with names, phone numbers and any additional context from the customer’s enquiry. That is it. We handle conversation design, AI setup, objection handling, and follow-up scheduling.
You pay per booked, qualified appointment, priced on your average job value. No setup fee, no retainer and nothing to pay for leads that do not book. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.
It works on leads from a week old to several years old. Fresh leads reply more often and older leads book at lower rates, but they cost you nothing new to reach. We segment by age and change the opening message to suit.
Yes, it is where we have the most results. Cloudy2Clear booked 673 appointments from 6,769 old enquiries, and a single-branch window and door installer closed £31,483 in its first 30 days.
Yes, when it is done properly. Under PECR’s soft opt-in you can text people who enquired with you about similar products, as long as every message identifies your business and offers a simple way to opt out, which we honour immediately. We handle the data under UK GDPR. See trust and GDPR.
Yes. Encrypted channels, secure storage, fully GDPR compliant. Leads can opt out at any time. We never share data with third parties.
Yes. We can integrate directly into your CRM, provided it supports an open API connection. It is optional, with a one-off fee, and a CSV upload works from day one.
Setterly is the official post event sales system for Ideal Home Show exhibitors. The Ideal Home Show, and the company that owns it, is the largest home improvement event bringing hundreds of thousands of buyers to the best home improvement brands in the UK every year.
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