£31,483 in closed sales in 30 days. From leads their team had already chased.
Two people in their office were following up every quote by SMS, WhatsApp, phone and email. Other providers told them there was no point. We booked 22 appointments in month one anyway.
At a glance
- Client
- Anonymous: a single-branch UK window and door installer
- Sector
- Windows and doors, sold to homeowners
- Problem
- 800 to 1,000 leads a month, already chased by two office staff. Other providers said there was nothing left to recover
- What we did
- AI SMS conversations with old quotes and unanswered enquiries, booking qualified customers into the sales team's calendar
- Result
- 41% replied, 22 appointments, 4 deals closed for £31,483, 5 more still live
- Timeframe
- First 30 days
- Pricing basis
- Paid per booked appointment, no retainer or setup fee (£1,520 in month one)
Paid £1,520. Made £31,483.
Confirmed live on our month-one review call (55 seconds)
A follow-up process most businesses would be proud of.
A single-branch window and door installer generating 800 to 1,000 leads a month.
Two people in the office chased every quote and enquiry by SMS, WhatsApp, phone and email, and logged every single follow-up. By any normal standard, their follow-up was rigorous.
They had already spoken to companies like ours. They were turned down and told there was no point, because they already followed up well enough.
We knew there was money in their database.
We have recovered revenue from lead lists like this for 30+ businesses. High-value home improvement, steady enquiry volume and a sales team ready to take the appointments is exactly the profile our system is built for.
A person can only chase a lead for so long before moving on to the next one. Our AI keeps the conversation going, at the time that suits the customer, for as long as it takes.
Old quotes and unanswered enquiries, turned into booked appointments.
4 deals closed. £31,483 in sales. 5 more still live.
From the 22 appointments we booked, 4 deals had closed within 30 days and 5 more were still live. On the review call, the client described their usual close rate on their own sales appointments:
“We’ve got a sales conversion of 40%.”
The 40% is the client’s own figure for its normal sales process, not a conversion rate for the Setterly appointments. Measured over a 30-day window. The campaign is still running at the time of writing.
If your team already follows up well, there is still money in your CRM.
This client had one of the most thorough follow-up processes we have seen, and we still found £31,483 in month one. If no appointments are booked, you pay nothing.
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