A UK franchised dealer group with 20+ sites
- Appointments booked
- 91
- Leads worked
- 725
- Reply rate
- 65%
- Pipeline
- £136,500
AI appointment setting for car dealers: turn old car enquiries into booked test drives
Car enquiries your sales team could not get back to are still people who need a car. Setterly texts them about the car they asked about, checks what they are after now and books a test drive, showroom visit or callback at the right site.
Book a callSound familiar?
The car already sold
They enquired on a specific car, it sold, and nobody offered them a similar one.
Valuations with no visit
Customers ask what their car is worth, get a figure and disappear.
Weekend leads lost by Monday
Saturday enquiries get a reply days later, if at all.
Results from live campaigns
Every automotive business that sells to consumers works the same way. Enquiries go cold, the AI re-engages them and books the next step.
A five-site UK used car dealer
- Appointments booked
- 61
- Leads worked
- 827
- Reply rate
- 65%
- Pipeline
- £109,800
CarFinance247
A UK car finance broker
December 2025 to January 2026, over Christmas
- Appointments booked
- 114
- Leads worked
- 3,895
- Reply rate
- 33%
- Pipeline
- £171,000
Pipeline = appointments booked x the client's average order value.
All resultsHow it works
- Step 1
You send us your old car enquiries
A CSV export or a CRM connection. Your team keeps working new enquiries as normal.
- Step 2
The AI texts each customer
A natural SMS conversation about their original enquiry. It answers questions, checks where they are and offers times.
- Step 3
Test drives land in your diary
Booked straight into your calendar, with notes from the conversation for your team.
The full process ·Lead reactivation for car dealers and leasing brokers
Real conversations, real bookings
Actual anonymised AI conversations from live campaigns, qualifying leads, handling objections, and booking appointments.
09:415G
S
Setterly AI
SMS Conversation
Hi, it’s Alex. Is this the same person who applied for finance for a Toyota Corolla earlier this month?
Next day
Hi, are you still looking for car finance at the moment, or all sorted now?
Next day
We help people compare options from multiple lenders to find something that could work for their budget, would you still like to chat about this?
Yes.
You were approved but we couldn’t reach you by phone. Are you still looking for finance for a new car, or already sorted?
Still searching.
Are you still looking for a Toyota Corolla, or after something different?
Yes, Toyota Corolla.
When would you like to be driving your new car?
Soon as I get a good one.
Roughly how much per month would you feel comfortable spending on the finance?
£200.
Sounds like we can help you finance your Toyota Corolla. Are you free for a quick chat tomorrow at 10:30am, or would 4pm work better? It’ll just be with your account manager to run through your options.
Yes I am.
Perfect, I’ve asked your account manager to give you a call. Look out for a call from the team.
Appointment booked
Car finance
Three follow-ups, qualified the monthly budget, booked with an account manager.
Common questions
How does it work?
You send us your old car enquiries. Our AI texts each customer about their original enquiry, has a two-way conversation and offers times. Bookings go into your diary.
Which car dealerships leads can you work with?
Typically portal, website and phone enquiries, part exchange valuations and older sales leads. Book a call and we can look at what you have.
Do we need to connect our CRM?
No. A CSV export is enough to start. A CRM or calendar connection is optional and can be set up if it suits you.
How do you handle data and opt-outs?
We only work with your own enquiry data, every message gives people a way to opt out, and data is handled under UK GDPR. The detail is on our Trust and GDPR page.
How is it priced?
Setterly is paid per booked appointment. We talk through how that works for your business on a call.
Related guides
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