Video library

Get to know Setterly and Cameron. On video.

Most AI companies you come across never show you who is behind them. No face, no name, just a logo and a chatbot.

I would rather you got to know me before you ever speak to us. So every question business owners ask me, I have answered on camera, along with real client results and exactly how Setterly works.

Watch as many as you like. If it makes sense for your business, take the quiz and we will go through your numbers together.

Cameron Richards, founder of Setterly

Every video on this page is me.

Start here: what we will build for you.

Take the 6-figure quiz (6 figures of pipeline in 30 days, or you don't pay)

For home improvement businesses with 1,000+ enquiries a month. Guarantee terms apply.

Your questions, answered.

About a minute each.

Cost and risk

What does it cost?
Nothing upfront: no setup fee and no retainer. You pay per qualified appointment we book, priced on what an average sale is worth to you. And if we don't add 6 figures of pipeline in your first 30 days, you don't pay for that month.
What's the catch with "6 figures in 30 days or you don't pay"?
Pipeline means the appointments we book multiplied by your average sale. If we don't add 6 figures in your first 30 days, you don't pay for that month. It's for businesses with 1,000+ enquiries a month and a sales team. Guarantee terms apply.
Can we just trial it for a month?
Yes. There's a month-by-month option with an upfront cost and CRM integration from day one. Most businesses choose the option with no upfront cost, where you only pay for the appointments we book.
What if they don't turn up?
Before we go live we agree exactly what a qualified appointment looks like, and the AI only books people who fit. Some will still move or cancel, because people are people, and that's built into how we price it.

How it works

How much of my time will this take?
Very little. Send us a spreadsheet of the leads your team didn't get round to and tell us what a good appointment looks like. We build it, run it and book the appointments into your calendar.
Will it work with my CRM?
Yes, and you don't need to change it to start. Send a spreadsheet of the leads your team couldn't reach, and each booking arrives by email with a summary of the conversation. Once it's working, we can connect it properly to your CRM.
What actually gets booked?
Usually a call back with your team, or home surveys if you prefer. The AI checks they're still interested and fit your criteria, then books a time. Your team gets an email with their details and a summary of the conversation.
Will it clash with my team?
No. We only pick up a lead once your team has had their go, every lead is tagged so your team can see it's with us, and our messages stop the moment they book with your team or place an order.

Results

Who else have you done this for?
30+ businesses, 3,000+ appointments and £3.5M+ of pipeline, including Cloudy2Clear (673 appointments) and CarFinance247 (114 appointments over Christmas).
We already follow up our leads
Most follow-up stops after a few tries. Ours is a two-way conversation that keeps going for 10 to 14 days. A window and door company already chasing every quote got 22 appointments and £31,483 in sales in month one.

Common worries

Will it sound like a robot or annoy my customers?
No. Every lead gets a real two-way conversation by text that remembers what's been said. We set the tone with you, it never talks price, and anything it shouldn't answer goes straight to a person. Our average reply rate is 54%.
Our leads are too old
The sweet spot is 7 to 30 days after someone enquires, once your team has had their go. Older leads work too, and we test the fresh ones first. If someone has already bought elsewhere, they say so and that's the end of it.
Why text and not WhatsApp?
Texts get opened 98% of the time, everyone has them, and our average reply rate is 54%. WhatsApp means template approvals, 24-hour reply windows and the risk of a ban, so for people who enquired weeks ago, text wins.
Is my data safe?
Yes. Your data stays yours. We only use it to talk to your customers on your behalf, never sell or share it, and it's covered by a data agreement with every contract. Anyone who opts out is removed straight away.
We've tried AI before and it didn't work
Most AI tools are an off-the-shelf platform with a prompt bolted on. Ours runs on our own code, has been tested across 30+ businesses and 260,000+ messages, and we run it for you. We only get paid when it books.