Cloudy2Clear
A UK misted double glazing repair franchise
- Appointments booked
- 673
- Leads worked
- 6,769
- Reply rate
- 64%
- Closed revenue
- £107,000+
AI sales agent for home improvement and auto
AI appointment setter: an AI sales agent that books appointments from your leads
An AI appointment setter is software that contacts your leads, holds a conversation and books them into your calendar. Setterly's AI works by two-way text on the leads you already have, from unsold estimates to aged internet leads, and you pay per booked appointment.
It is done for you: no software to set up, no prompts to write.
Updated October 22, 2026
At a glance
AI appointment setter: contacts leads, qualifies interest in conversation and books a time.
AI SDR: usually prospects new businesses by email for B2B sales.
AI receptionist: answers inbound calls.
Setterly: an AI setter that works your existing consumer leads by text, done for you, paid per booked appointment.
AI appointment setter vs AI SDR vs AI receptionist: what's the difference?
They solve different problems.
| Tool | What it does | Typical buyer | Pricing |
|---|---|---|---|
| AI receptionist | Answers inbound calls, takes messages, sometimes books | Any business missing calls | Usually monthly software |
| AI SDR / AI sales agent | Prospects new accounts, often by email, for B2B sales | Software and service companies | Usually monthly software |
| AI BDC (dealers) | Responds to and nurtures dealer leads | Car dealers | Usually monthly per rooftop (TECOBI, vendor) |
| Setterly AI appointment setter | Texts your existing consumer leads and books appointments | Contractors and dealers | Per booked appointment |
If your problem is missed calls, an AI receptionist may fit. If your problem is a CRM full of people who asked for a price and went quiet, an AI appointment setter on those leads is the better match.
How does Setterly's AI appointment setter work?
- You send your leads. A CSV or CRM export with what each person asked about.
- The AI texts each lead. The first message references their original request. When they reply, it answers questions, handles objections like "too expensive" or "not right now", and offers times.
- Bookings land in your calendar. With notes from the conversation.
Messages come from a registered number in your business name. In the first days of a campaign a person on our team reads conversations as they happen, and you can read every conversation.
Which businesses use an AI appointment setter?
Setterly's AI appointment setter is built for businesses where the next step is a sales appointment:
- AI appointment setter for roofers
- AI appointment setter for HVAC
- AI appointment setter for solar
- AI appointment setter for bath remodelers
- AI appointment setter for car dealers
See all industries.
What the AI has booked (UK campaigns)
These are live Setterly campaigns for UK businesses, shown as reported (UK figures, in pounds). Every business that sells to homeowners or car buyers works the same way: leads go cold, the AI re-opens the conversation by two-way text and books the appointment.
CarFinance247
A UK car finance broker
December 2025 to January 2026, over Christmas
- Appointments booked
- 114
- Leads worked
- 3,895
- Reply rate
- 33%
- Pipeline
- £171,000
A UK electric heating company
First 30 days (live 15 September 2026)
- Home surveys booked
- 105
- Pipeline
- £630,000
Flexed
A UK car leasing broker
- Callbacks booked
- 109
- Leads worked
- 1,135
A UK franchised dealer group with 20+ sites
- Appointments booked
- 91
- Leads worked
- 725
- Reply rate
- 65%
- Pipeline
- £136,500
A UK blinds and awnings company
- Appointments booked
- 89
- Leads worked
- 1,302
- Reply rate
- 57%
- Pipeline
- £178,000
Pipeline = appointments booked x the client's average order value.
All resultsWill an AI appointment setter sound robotic?
Not if it's done well. Good AI conversations are short, specific and answer the actual question. You can read real (anonymized) UK campaign conversations below, from first message to booked appointment. Every word is visible to you, and the wording is agreed with you before launch.
Real conversations from UK campaigns
Anonymized text threads from live Setterly campaigns, from the first message to a booked appointment or callback.
09:415G
S
Setterly AI
SMS Conversation
Hi it’s Alex. Is this the same Mark who was interested in double glazing repair earlier this month?
2 days later
Hey Mark, just checking my last message got through, are you still looking to get your repair sorted?
Hi Alex, still looking. It’s for one window unit in a multi-panel wooden frame conservatory. It’s misting and would need either a reseal of the existing unit or a new one to the same dimensions, especially the thickness. If someone could give me a call re a quote. Thanks, Mark.
Thanks for all the detail, Mark. Quick one before I get the call sorted, are you hoping to have the work carried out within the next 6 weeks?
If possible but no great urgency and depends on cost.
That’s completely fine, no rush. Roughly when would you like to get started, this month or later in the year?
This or next month while the weather is ok.
Let’s get you booked in for a call with our team. I’ve got tomorrow at 10:30am or 2:00pm, would either suit? The call’s just to go over your enquiry and next steps.
10:30 will be fine.
Great, you’re booked in. The team will call to go over everything and get things moving.
Appointment booked
Home improvement (windows)
Answered a detailed technical question and booked a survey call.
How much does Setterly cost?
You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.
See how pay per appointment works and how we handle texting compliance, or book a 30-minute call. US line: +1 363-203-5214.
Frequently asked questions
What is an AI appointment setter?
Software that contacts your leads, holds a conversation and books them into your calendar. Setterly's works by two-way text on the leads you already have.
Is an AI appointment setter the same as an AI SDR?
Not usually. AI SDRs typically prospect new businesses by email for B2B sales. An AI appointment setter for contractors and dealers works consumer leads who already inquired.
Do I need to set up software?
No. Setterly is done for you. You send leads and approve the wording; we run the campaign.
Does it call or text?
Setterly works by two-way text. Your team takes over at the appointment.
How much does it cost?
You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee.
Is it compliant?
Campaigns respect TCPA quiet hours, state rules, opt-outs and 10DLC registration. See our compliance page; it is general information, not legal advice.
Sources
Setterly figures come from live client campaigns in the UK. Third-party figures belong to their publishers; vendor figures are marked as such. Compliance notes are general information, not legal advice.
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