AI appointment setter for roofing companies: turn old roofing leads into booked inspections

Storm leads go quiet fast. After hail or high wind the phones ring for weeks, then stop. Plenty of homeowners who never got an inspection still have damage and are still deciding who to trust.

Each lead costs real money. Roofing is one of the pricier Local Services Ads categories: one dataset puts it at about $106.87 per lead. Leads that never book still cost the same.

Estimates stall on the insurance decision. Many jobs wait on an adjuster, a deductible or a second quote. The homeowner goes quiet, and nobody follows up once the claim moves.

Most roofing companies sit on four pools of leads that were paid for once and worked once:

Start with unsold estimates from the last 6 to 18 months. These homeowners already let a roofer onto the property. See unsold estimate follow-up for the full rehash approach, and old storm leads for storm lists.

Short, specific and about their roof. Mention the inspection or estimate, give them an easy way to say they're sorted, and don't promise anything about their insurance claim. Several states restrict what contractors can say about claims, so keep messages about the roof and the appointment.

Hi [First name], it's [Business]. You asked us about your roof back in [month]. Is it still something you're looking at, or did you get it sorted? Reply STOP to opt out.

When a homeowner replies, Setterly's AI answers the follow-up questions (timing, materials, financing, "my adjuster hasn't called back") and offers inspection times. The booking goes straight into your calendar with notes.

Divide what you spend on leads each month by the inspections you actually run, then by the roofs you sell. With Local Services Ads roofing leads reported at about $106.87 each (Netembark, 99 Calls data) and shared platform leads going to several roofers at once (LeadTruffle), the cost per booked inspection is often several times the cost per lead.

Reactivating old leads changes that math because the lead cost is already spent. Run your own numbers in the cost per booked job calculator.

1. You send your old leads. A CSV or CRM export of unsold roofing estimates, storm leads and old inspection requests, with what each homeowner asked about. We check source and consent with you first.
2. The AI texts each homeowner. The first message mentions their original request. When they reply, it answers questions, handles "not right now" and offers times.
3. Roof inspections land in your calendar. With notes from the conversation, so your team knows what was said.

Messages come from a registered number in your business name, respect TCPA quiet hours and state rules, and every conversation is visible to you. See texting compliance.