A UK solar installer
- Appointments booked
- 28
- Leads worked
- 563
- Reply rate
- 50%
- Pipeline
- £224,000
Home improvement / Solar
Setterly is an AI appointment setter for solar installers. It texts homeowners with unsold proposals, missed site surveys and old inquiries, answers their questions and books consultations into your calendar. You pay per booked appointment, with no setup fee and no retainer.
Updated October 22, 2026
What it does: texts your unsold solar proposals, site survey no-shows and old inquiries, answers questions and books solar consultations into your calendar.
Lead sources we see in solar: Paid social and lead forms, Third-party solar lead vendors, Door-to-door and events, Your website, Existing customers (battery add-ons).
Price: pay per booked appointment. No setup fee, no retainer.
Proof: Solar installer: 28 appointments from 563 leads (UK campaign).
Compliance: TCPA quiet hours, state rules, opt-outs and 10DLC. See texting compliance.
The tax credit changed the conversation. The federal 30% residential clean energy credit (25D) ended for systems placed in service after December 31, 2025. Many 2025 proposals were built around it and went quiet.
Solar leads are often low intent. Many solar leads come from quick forms and are sold more than once. A large share never reaches a site survey, so the database fills fast.
Long, comparison-heavy decisions. Homeowners compare several installers, financing options and payback numbers. Weeks pass between proposal and decision, and follow-up fades.
Yes, with a different message. Under the One Big Beautiful Bill Act, the 25D credit dropped to 0% for property placed in service after December 31, 2025, and the date that counts is installation, not contract signing (Instead). Homeowners who were "waiting to see" now need an updated proposal, not a reminder of an old one.
The honest reopening is simple: "the incentives changed at the end of 2025; do you want an updated number for your home?" Some will be done with solar. Others still want lower bills, backup power or a battery, and will book a consultation.
| Pool | First message angle |
|---|---|
| Proposals from 2025 | Updated pricing after the credit change |
| Site survey no-shows | Rebook the survey at a better time |
| Old web and social leads | Are you still looking at solar for [address area]? |
| Existing solar customers | Battery storage or a system check |
Existing customers are often the warmest list you have. They already trust you and know their usage.
The AI opens with a short, specific message, then answers what homeowners actually ask: "what changed with the credit?", "can I finance it?", "do I need a new roof first?", "what about a battery?". It never quotes savings or prices. It books a consultation with your advisor, who gives the numbers.
Messages respect TCPA quiet hours and state rules, and solar leads bought from vendors are checked for consent first. See texting compliance.
These are live Setterly campaigns for UK businesses, shown as reported (UK figures, in pounds). Every business that sells to homeowners or car buyers works the same way: leads go cold, the AI re-opens the conversation by two-way text and books the appointment.
First 30 days (live 15 September 2026)
A UK misted double glazing repair franchise
First 30 days
Pipeline = appointments booked x the client's average order value.
All resultsMessages come from a registered number in your business name, respect TCPA quiet hours and state rules, and every conversation is visible to you. See texting compliance.
Anonymized text threads from live Setterly campaigns, from the first message to a booked appointment or callback.
Disqualified, got challenged, re-qualified after a landlord call, checked who was paying, then booked.
You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.
See how pay per appointment works and how we handle texting compliance, or book a 30-minute call. US line: +1 363-203-5214.
No. Your advisor gives numbers. The AI books the consultation and passes on what the homeowner asked.
Only where the vendor's terms and the homeowner's consent allow it. We check sources with you first.
Many installers find it is, because circumstances changed. The message should offer an updated proposal, not push the old one.
It can book battery consultations with existing customers you choose.
Our solar result is from a UK installer and is labeled that way.
It can be when consent, quiet hours, state rules, opt-outs and A2P 10DLC registration are handled properly. Our compliance page explains the rules; it is general information, not legal advice.
Setterly figures come from live client campaigns in the UK. Third-party figures belong to their publishers; vendor figures are marked as such. Compliance notes are general information, not legal advice.
Book a 30-minute call and we'll show you how much revenue you can recover from the leads already sitting in your CRM.