Home improvement / Solar

    AI appointment setter for solar installers: reopen stalled proposals and old solar leads

    Setterly is an AI appointment setter for solar installers. It texts homeowners with unsold proposals, missed site surveys and old inquiries, answers their questions and books consultations into your calendar. You pay per booked appointment, with no setup fee and no retainer.

    Updated October 22, 2026

    At a glance

    • What it does: texts your unsold solar proposals, site survey no-shows and old inquiries, answers questions and books solar consultations into your calendar.

    • Lead sources we see in solar: Paid social and lead forms, Third-party solar lead vendors, Door-to-door and events, Your website, Existing customers (battery add-ons).

    • Price: pay per booked appointment. No setup fee, no retainer.

    • Proof: Solar installer: 28 appointments from 563 leads (UK campaign).

    • Compliance: TCPA quiet hours, state rules, opt-outs and 10DLC. See texting compliance.

    Why do solar leads go cold?

    The tax credit changed the conversation. The federal 30% residential clean energy credit (25D) ended for systems placed in service after December 31, 2025. Many 2025 proposals were built around it and went quiet.

    Solar leads are often low intent. Many solar leads come from quick forms and are sold more than once. A large share never reaches a site survey, so the database fills fast.

    Long, comparison-heavy decisions. Homeowners compare several installers, financing options and payback numbers. Weeks pass between proposal and decision, and follow-up fades.

    Is it worth contacting solar leads after the tax credit ended?

    Yes, with a different message. Under the One Big Beautiful Bill Act, the 25D credit dropped to 0% for property placed in service after December 31, 2025, and the date that counts is installation, not contract signing (Instead). Homeowners who were "waiting to see" now need an updated proposal, not a reminder of an old one.

    The honest reopening is simple: "the incentives changed at the end of 2025; do you want an updated number for your home?" Some will be done with solar. Others still want lower bills, backup power or a battery, and will book a consultation.

    Which solar leads should you work first?

    PoolFirst message angle
    Proposals from 2025Updated pricing after the credit change
    Site survey no-showsRebook the survey at a better time
    Old web and social leadsAre you still looking at solar for [address area]?
    Existing solar customersBattery storage or a system check

    Existing customers are often the warmest list you have. They already trust you and know their usage.

    How does Setterly handle solar conversations?

    The AI opens with a short, specific message, then answers what homeowners actually ask: "what changed with the credit?", "can I finance it?", "do I need a new roof first?", "what about a battery?". It never quotes savings or prices. It books a consultation with your advisor, who gives the numbers.

    Messages respect TCPA quiet hours and state rules, and solar leads bought from vendors are checked for consent first. See texting compliance.

    Home improvement results (UK campaigns)

    These are live Setterly campaigns for UK businesses, shown as reported (UK figures, in pounds). Every business that sells to homeowners or car buyers works the same way: leads go cold, the AI re-opens the conversation by two-way text and books the appointment.

    A UK solar installer

    Appointments booked
    28
    Leads worked
    563
    Reply rate
    50%
    Pipeline
    £224,000

    A UK EV charger installer

    Qualified buyers sent to checkout
    60
    Leads worked
    1,087
    Reply rate
    45%
    Pipeline
    £60,000

    A UK electric heating company

    First 30 days (live 15 September 2026)

    Home surveys booked
    105
    Pipeline
    £630,000

    A UK boiler and home cover company

    Appointments booked
    35
    Leads worked
    693
    Reply rate
    58%
    Pipeline
    £70,000

    Cloudy2Clear

    A UK misted double glazing repair franchise

    Appointments booked
    673
    Leads worked
    6,769
    Reply rate
    64%
    Closed revenue
    £107,000+
    Read the case study

    A single-branch UK window and door installer

    First 30 days

    Appointments booked
    22
    Reply rate
    41%
    Closed revenue
    £31,483
    Paid to Setterly
    £1,520
    Read the case study

    Pipeline = appointments booked x the client's average order value.

    All results

    How does Setterly book solar consultations for solar companies?

    1. You send your old leads. A CSV or CRM export of unsold solar proposals, site survey no-shows and old inquiries, with what each homeowner asked about. We check source and consent with you first.
    2. The AI texts each homeowner. The first message mentions their original request. When they reply, it answers questions, handles "not right now" and offers times.
    3. Solar consultations land in your calendar. With notes from the conversation, so your team knows what was said.

    Messages come from a registered number in your business name, respect TCPA quiet hours and state rules, and every conversation is visible to you. See texting compliance.

    Real conversations from UK campaigns

    Anonymized text threads from live Setterly campaigns, from the first message to a booked appointment or callback.

    09:415G
    S
    Setterly AI
    SMS Conversation
    Hi this is Claire from [Heating Co]. Is this James who made an enquiry about improving your home heating recently? Reply delete if you sorted it in the end.
    Yes can I book a home survey?
    Of course, I can help with that. Just before we book you in, can I ask, what were you hoping to improve about the heating in your home?
    I liked the look of your electric heaters
    They’re a popular choice, especially for people wanting more control room to room. Just to check, are you the homeowner?
    No I’m not
    No problem at all. Do you have your landlord’s permission to make changes to the heating?
    No I don’t
    Why do I need that?
    Fair question. Because the heating is a change to the property, we need the landlord’s permission before we can arrange a survey or do any work. If your landlord is interested, they can request a catalogue here: [link]
    Ok I just called him and he said it’s fine can I proceed with a home survey?
    That’s great news, thanks for checking with your landlord. Just one more thing, would you be the one making the investment in your new heating system, or would your landlord be handling that side?
    Yes I’m paying for it
    Let’s get you booked in for a free home survey with our team. I can do tomorrow at 10:00 am or 1:00 pm, would either of those work for you? It’s just to go over your enquiry and next steps in person.
    10am works
    Brilliant, your home survey is all booked in. If you need to cancel or reschedule your appointment please call us on [number]
    Appointment booked
    Home improvement (heating)

    Disqualified, got challenged, re-qualified after a landlord call, checked who was paying, then booked.

    How much does Setterly cost?

    You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.

    See how pay per appointment works and how we handle texting compliance, or book a 30-minute call. US line: +1 363-203-5214.

    Frequently asked questions

    Do you quote savings or payback?

    No. Your advisor gives numbers. The AI books the consultation and passes on what the homeowner asked.

    Can you text leads bought from solar lead vendors?

    Only where the vendor's terms and the homeowner's consent allow it. We check sources with you first.

    Is it worth contacting 2025 proposals?

    Many installers find it is, because circumstances changed. The message should offer an updated proposal, not push the old one.

    Can it sell batteries to existing customers?

    It can book battery consultations with existing customers you choose.

    Are your solar results from the US?

    Our solar result is from a UK installer and is labeled that way.

    Is texting old solar leads compliant?

    It can be when consent, quiet hours, state rules, opt-outs and A2P 10DLC registration are handled properly. Our compliance page explains the rules; it is general information, not legal advice.

    Sources

    1. Instead, residential clean energy credit terminates under the One Big Beautiful Bill Act

    Setterly figures come from live client campaigns in the UK. Third-party figures belong to their publishers; vendor figures are marked as such. Compliance notes are general information, not legal advice.

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