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    How Much Do Angi Leads Cost in 2026? A Contractor's Guide

    Cameron Richards, Founder8 min read
    How Much Do Angi Leads Cost in 2026? A Contractor's Guide

    Angi leads typically cost about $15 to $85 each, with $100 or more common in competitive trades, on top of an annual membership reported at around $300. Leads are usually shared with three to eight contractors, so the real number to watch isn't cost per lead. It's cost per booked appointment and cost per won job.

    Angi doesn't publish a fixed price list. The figures below come from contractor reports collected by third parties, so treat them as ranges and get a quote for your own trade and ZIP code.

    At a glance

    • Membership: about $300 a year, reported by LeadTruffle
    • Per lead: about $15 to $85, $100+ in high-competition trades
    • Shared: typically sent to 3 to 8 contractors
    • Invalid leads: usually credited, not refunded
    • Contracts: typically 12 months with auto-renewal, reportedly with early-cancellation fees

    How much do Angi leads cost by trade?

    Lead prices vary by trade, location and demand, and metro areas often run 20% to 25% higher than smaller towns, according to LeadTruffle's 2026 summary of contractor reports.

    TradeTypical reported cost per lead
    Roofing$50 to $120+
    General remodeling$50 to $100+
    HVAC$45 to $100
    Plumbing$40 to $85
    Electrical$35 to $80
    Garage doors$35 to $75
    Landscaping$25 to $55
    Pest control$25 to $50
    Cleaning$15 to $35

    Remember these are what contractors report, not Angi's published prices. Your quote may be higher or lower.

    Why are Angi leads shared?

    Angi Leads sells the same homeowner request to several pros, typically three to eight. LeadTruffle's example: an $80 roofing lead sold to five contractors gives each one roughly a one-in-five chance at the job. That's why speed matters so much. The first contractor to have a real conversation usually gets the appointment.

    Research published in Harvard Business Review found that firms that responded to an online lead within an hour were about seven times more likely to qualify it than firms that waited longer, and 23% of companies never responded at all. On a shared lead, slower contractors aren't just less likely to win. They're often paying for a lead someone else has already booked.

    What does Angi do about bad leads?

    Angi typically offers credits for invalid leads rather than refunds, and the credits go toward future leads, according to LeadTruffle. Dispute allowances are reported to be limited. Keep a simple log of every lead (date, cost, contacted, booked, won) so you can spot bad patterns and dispute quickly.

    What contract do you sign?

    Contractors report 12-month terms that renew automatically, with early-cancellation charges reported at 30% to 35% of the remaining contract value and around 60 days' notice to cancel at term end. Read your own agreement before signing and put the renewal date on your calendar.

    How do you work out what Angi really costs you?

    Divide everything you paid Angi in a period (membership, leads, ads) by the appointments you booked from it, then by the jobs you won. That gives you cost per booked appointment and cost per won job, the two numbers that tell you whether it's paying off. Our cost per booked job calculator does the math.

    How do you get more from the Angi leads you've already paid for?

    Most of the waste in Angi isn't the price. It's the leads that never booked because nobody reached them in time or followed up more than once.

    • Reply in minutes. Call, and if they don't pick up, text so they have your name.
    • Follow up more than once. Several short, specific texts over a week or two beat one voicemail.
    • Log every lead in your CRM. Leads that only live in the Angi app get forgotten.
    • Go back to old leads. Homeowners who asked six or eighteen months ago often still need the job. See what to do with old Angi leads.

    That last step is lead reactivation. Setterly does it by two-way AI text on the leads you already own and books the homeowners who are ready into your calendar. You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional for a one-off fee. Read more on lead reactivation for contractors.

    For context, our results so far are from UK campaigns: Cloudy2Clear, a UK misted double glazing repair franchise, booked 673 appointments from 6,769 old leads. These are past results for one business, not a forecast for yours.

    Are Angi leads worth it?

    Angi can be worth it if your cost per won job sits comfortably below your margin, and that depends on how fast you respond and how well you follow up. Track every lead from first contact to paid invoice, work the ones that went quiet, and you'll know within a quarter.

    Frequently asked questions

    How much does an Angi lead cost?

    Contractors report about $15 to $85 per lead, with $100 or more common in competitive trades such as roofing. Angi doesn't publish a fixed price list.

    Is there an Angi membership fee?

    Yes. Third-party sources report an annual membership of around $300 on top of lead costs.

    How many contractors get the same Angi lead?

    Leads are typically shared with three to eight contractors, according to third-party reports.

    Does Angi refund bad leads?

    Angi typically gives credits toward future leads for invalid leads, rather than cash refunds, according to third-party reports.

    Can I text old Angi leads?

    Possibly, depending on the consent the homeowner gave and Angi's terms. Check both, and the TCPA and state rules, before texting.

    Sources

    1. LeadTruffle, Angi leads cost and pricing for contractors (2026, third party)
    2. Loona, Angi leads reviews (third party)
    3. Harvard Business Review lead response research, reported by SmartCompany

    Works for: Roofing, HVAC, Home services

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    Want to see what your old leads are worth?

    Book a 30-minute call. We look at your old leads and estimates and walk you through how reactivation works. You pay per booked appointment, with no setup fee and no retainer.