A UK boiler and home cover company
- Appointments booked
- 35
- Leads worked
- 693
- Reply rate
- 58%
- Pipeline
- £70,000
Home services / Home services
AI appointment setter for home services: plumbing, electrical, water treatment and more
Setterly is an AI appointment setter for home services companies such as plumbing, electrical, water treatment and standby generators. It texts homeowners with unsold big-ticket estimates and old inquiries, answers their questions and books appointments into your calendar. You pay per booked appointment, with no setup fee and no retainer.
Updated October 22, 2026
At a glance
What it does: texts your unsold big-ticket estimates and old service inquiries, answers questions and books estimate appointments into your calendar.
Lead sources we see in home services: Service calls, Google Local Services Ads, Angi and Thumbtack, Your website, Membership lists.
Price: pay per booked appointment. No setup fee, no retainer.
Proof: Boiler and home cover company: 35 appointments from 693 leads (UK campaign).
Compliance: TCPA quiet hours, state rules, opt-outs and 10DLC. See texting compliance.
Why do home services leads go cold?
Big-ticket estimates from service calls stall. Water heaters, panel upgrades, repiping, water softeners and generators get quoted on a service call and then forgotten.
CSRs are busy with live calls. Your team answers today's emergencies. Yesterday's estimates don't get a second follow-up.
Members aren't offered the next job. Maintenance members trust you, but nobody reaches out about the upgrade the tech flagged.
Which home services estimates are worth reopening?
- Plumbing: water heater replacement, tankless conversions, repiping, sewer line work.
- Electrical: panel upgrades, EV chargers, whole-home surge protection.
- Water treatment: softeners, filtration, testing follow-ups.
- Generators: standby generator quotes, often triggered by an outage and dropped once power returns.
These are the jobs where a second and third follow-up matters most.
How does Setterly fit a service business?
It works the estimates your techs leave behind. Export open estimates from your field service software, agree the first messages for each job type, and the AI reopens the conversation and books an estimate visit or a call with your comfort or sales advisor.
Your CSRs keep handling live calls. Setterly handles the follow-up they don't have time for. CRM integration is optional and carries a one-off fee.
What about generator and outage-driven leads?
Outage leads spike after storms and fade when power returns. They're ideal for reactivation before the next storm season: "we quoted you a standby generator after the outage in [month]; is it still something you want before winter?" The AI answers general questions and books the visit; your advisor handles sizing and price.
Home improvement results (UK campaigns)
These are live Setterly campaigns for UK businesses, shown as reported (UK figures, in pounds). Every business that sells to homeowners or car buyers works the same way: leads go cold, the AI re-opens the conversation by two-way text and books the appointment.
A UK EV charger installer
- Qualified buyers sent to checkout
- 60
- Leads worked
- 1,087
- Reply rate
- 45%
- Pipeline
- £60,000
A UK electric heating company
First 30 days (live 15 September 2026)
- Home surveys booked
- 105
- Pipeline
- £630,000
A UK solar installer
- Appointments booked
- 28
- Leads worked
- 563
- Reply rate
- 50%
- Pipeline
- £224,000
Cloudy2Clear
A UK misted double glazing repair franchise
- Appointments booked
- 673
- Leads worked
- 6,769
- Reply rate
- 64%
- Closed revenue
- £107,000+
A single-branch UK window and door installer
First 30 days
- Appointments booked
- 22
- Reply rate
- 41%
- Closed revenue
- £31,483
- Paid to Setterly
- £1,520
Pipeline = appointments booked x the client's average order value.
All resultsHow does Setterly book estimate appointments for home services companies?
- You send your old leads. A CSV or CRM export of unsold big-ticket estimates and old service inquiries, with what each homeowner asked about. We check source and consent with you first.
- The AI texts each homeowner. The first message mentions their original request. When they reply, it answers questions, handles "not right now" and offers times.
- Estimate appointments land in your calendar. With notes from the conversation, so your team knows what was said.
Messages come from a registered number in your business name, respect TCPA quiet hours and state rules, and every conversation is visible to you. See texting compliance.
Real conversations from UK campaigns
Anonymized text threads from live Setterly campaigns, from the first message to a booked appointment or callback.
09:415G
S
Setterly AI
SMS Conversation
Hi it’s Alex. Is this the same Mark who was interested in double glazing repair earlier this month?
2 days later
Hey Mark, just checking my last message got through, are you still looking to get your repair sorted?
Hi Alex, still looking. It’s for one window unit in a multi-panel wooden frame conservatory. It’s misting and would need either a reseal of the existing unit or a new one to the same dimensions, especially the thickness. If someone could give me a call re a quote. Thanks, Mark.
Thanks for all the detail, Mark. Quick one before I get the call sorted, are you hoping to have the work carried out within the next 6 weeks?
If possible but no great urgency and depends on cost.
That’s completely fine, no rush. Roughly when would you like to get started, this month or later in the year?
This or next month while the weather is ok.
Let’s get you booked in for a call with our team. I’ve got tomorrow at 10:30am or 2:00pm, would either suit? The call’s just to go over your enquiry and next steps.
10:30 will be fine.
Great, you’re booked in. The team will call to go over everything and get things moving.
Appointment booked
Home improvement (windows)
Answered a detailed technical question and booked a survey call.
How much does Setterly cost?
You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.
See how pay per appointment works and how we handle texting compliance, or book a 30-minute call. US line: +1 363-203-5214.
Frequently asked questions
Which trades does this cover?
Plumbing, electrical, water treatment, generators, and any home service with a sales appointment for bigger jobs.
Can it read estimates from my field service software?
A CSV export of open estimates is enough to start. Integration is optional and quoted as a one-off fee.
Does it handle emergency calls?
No. It's built for follow-up on existing leads. Urgent replies are flagged to your team.
Can it contact maintenance members?
Yes, about upgrades or visits you choose.
How do you charge?
You pay per booked appointment, with no setup fee and no retainer.
Is texting old home services leads compliant?
It can be when consent, quiet hours, state rules, opt-outs and A2P 10DLC registration are handled properly. Our compliance page explains the rules; it is general information, not legal advice.
Find out how much revenue is sitting in your CRM.
Book a 30-minute call and we'll show you how much revenue you can recover from the leads already sitting in your CRM.
Book a callNo appointments, no cost