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Thumbtack charges per lead with no membership or annual fee. You set a lead price per service (subject to Thumbtack's minimums), direct leads are charged when a matching customer contacts you, and opportunities are charged only if the customer responds to your quote. Pros report paying anywhere from about $16 to over $100 per lead depending on the service.
How does Thumbtack pricing work?
- No membership fee. Thumbtack's pro pages describe no charge to join and no annual or membership fees.
- Exact lead prices. You set the price you're willing to pay per lead for each service; minimums apply and may rise.
- Direct leads are charged automatically when a customer contacts you from search and the job matches your preferences.
- Opportunities show the price up front; quoting is free and you're charged only if the customer responds.
- Weekly budget. A budget caps your weekly spend and resets every Monday. Hit it and you drop out of search until it resets or you raise it.
These details come from SwiftReplAI's summary of Thumbtack's help pages. Check Thumbtack's own pages for the current rules.
What do pros pay per Thumbtack lead?
Thumbtack doesn't publish a price list. Pros posting online report a wide range, for example about $16 for mobile notary leads, around $25 for handyman, $30 and up for competitive appliance repair, and $102 for an electrical lead on a small job. Some of those posts predate Thumbtack's current exact-price system, so treat them as examples, not benchmarks.
Does Thumbtack refund leads?
Refund requests must be made within 45 days and go to your Thumbtack balance by default. Thumbtack doesn't refund leads where the customer hires a different pro. That makes speed and follow-up the main levers you control.
How do you lower your real cost per job on Thumbtack?
- Reply in minutes. Customers often contact several pros. Research published in Harvard Business Review found responding within an hour made firms about seven times more likely to qualify a lead.
- Ask a question back. Turn "how much?" into a conversation about the job, then offer a time.
- Follow up more than once. Many customers simply miss the first reply.
- Track cost per booked job, not just cost per lead. Our cost per booked job calculator helps.
- Reopen old leads. Customers who went quiet months ago often still need the job. See what to do with old Angi leads; the same steps apply to Thumbtack.
Setterly reopens old leads you already own by two-way AI text and books appointments. You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional for a one-off fee. See lead reactivation for contractors.
Is Thumbtack worth it?
Thumbtack's flexible pricing and no membership fee make it easy to test. Whether it's worth it depends on your cost per won job against your margin, which comes down to how fast you respond and how well you follow up. Compare it with Angi in how much Angi leads cost.
Frequently asked questions
Does Thumbtack charge a membership fee?
No. Thumbtack charges per lead with no membership or annual fee, according to its pro pages as summarized by third parties.
How much is a Thumbtack lead?
You set the price per service within Thumbtack's minimums. Pros report paying from about $16 to over $100 depending on the service.
Does Thumbtack refund leads?
Refund requests must be made within 45 days and are usually credited to your Thumbtack balance. Leads where the customer hired another pro aren't refunded.
What's the difference between direct leads and opportunities?
Direct leads are charged when a matching customer contacts you. Opportunities are charged only if the customer responds to your quote.
How do I get more jobs from Thumbtack?
Reply within minutes, follow up more than once and reopen leads that went quiet.
Sources
Works for: Home services, Garage doors, Pest control