Setterly Blog (US)

Lead follow-up, aged leads and AI appointment setting for US contractors and dealers

Practical guides on unsold estimates, aged internet leads, lead platform costs and texting compliance for home improvement contractors and auto dealers.

RevenueOctober 22, 2026 · 8 min read

How Much Do Angi Leads Cost in 2026? A Contractor's Guide

Angi leads typically cost $15 to $85 each on top of an annual membership, and each one is usually shared with several pros. Here's what contractors report paying in 2026 and how to get more from every lead you've already bought.

Lead ReactivationOctober 22, 2026 · 7 min read

What to Do With Old Angi Leads (and Other Platform Leads)

Old Angi leads aren't dead, they're unworked. Here's how to sort them, check consent, write a first message that gets replies and book the homeowners who still need the job.

Lead ReactivationOctober 22, 2026 · 8 min read

Aged Internet Leads: How Car Dealers Turn Them Into Appointments

Industry benchmarks put internet appointment set rates at 10% to 40%, so most leads end up aged in the CRM. Here's how to work them properly.

AppointmentsOctober 22, 2026 · 7 min read

BDC Appointment Set Rate Benchmarks for Car Dealers (2026)

Internet appointment set rates of 10% to 40%, show rates of 40% to 80%, and 30% to 50% of shown customers buying. Here's what the benchmarks mean and how to improve yours.

Speed to LeadOctober 22, 2026 · 6 min read

Facebook Marketplace Leads for Car Dealers: How to Book More of Them

Marketplace leads arrive fast, in Messenger, often after hours. Here's how to answer them, get them off chat and into an appointment, and what to do with the ones that went quiet.

Follow-UpOctober 22, 2026 · 7 min read

How Many Times Should You Follow Up on an Estimate?

Start within two days, follow up five to seven times over a few weeks, mostly by text, then ask a direct question. Here's the cadence and the evidence behind it.

Follow-UpOctober 22, 2026 · 6 min read

Estimate Follow-Up Text Templates for Contractors (Copy and Paste)

Short, specific texts that get homeowners to reply: day-two check-ins, trade-specific follow-ups, the direct question, no-show rebooks and old-lead openers.

StrategyOctober 22, 2026 · 7 min read

New Leads vs Old Leads: Where Should Contractors Spend Next?

New leads cost money before you know if they'll book. Old leads are already paid for. Most contractors need both, but almost all underinvest in the second.

Lead ReactivationOctober 22, 2026 · 6 min read

Old Storm Leads: How Roofers Turn Last Season's Leads Into Inspections

After the storm rush, thousands of leads go quiet. Many homeowners still have damage and still haven't chosen a roofer. Here's how to reopen them properly.

AppointmentsOctober 22, 2026 · 7 min read

How Much Does It Cost to Hire an Appointment Setter in the US?

From about $8.50 an hour offshore to $50,000 to $70,000 a year fully loaded in the US, or $75 to $500 per appointment from agencies. Here's how the options compare.

Follow-UpOctober 22, 2026 · 7 min read

Unscheduled Treatment: How Dental Practices Win Back Treatment Plans

Unscheduled treatment is production you've already diagnosed and lost track of. Here's a follow-up process that books more of it back, without putting patient details in texts.

Follow-UpOctober 22, 2026 · 7 min read

Med Spa Lead Follow-Up: Turning Consult Requests and Lapsed Clients Into Bookings

The average med spa runs on repeat clients. Every consult request that never books and every client who misses their next visit is lost lifetime value. Here's how to follow up.

AIOctober 22, 2026 · 7 min read

AI Appointment Setter for Coaches: Book More Sales Calls Without Hiring More Setters

Human setters work fresh leads. AI works everything else: older registrants, no-shows and leads that came in at 2am. Here's how coaches use both.

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