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A rehash program is a structured process for following up unsold estimates so more of them turn into return visits and signed jobs. It needs an owner, a list sorted by value and age, a short cadence of specific messages and a clear way to measure what's recovered. Some companies call it bid recovery.
What is rehash?
Builder Prime defines rehash simply as following up on unsold estimates. ServiceTitan's contractor playbook describes giving it to a dedicated coordinator rather than leaving it to busy salespeople, and Aptly Able uses the term bid recovery for the same idea.
Who should own rehash?
Not the salesperson who gave the estimate, at least not alone. They're busy running new appointments. Most companies give rehash to a coordinator, an inside sales rep or an outside service, with the original rep running any return visit.
Which estimates should you work first?
| Priority | Estimates | Why |
|---|---|---|
| 1 | High value, 2 to 8 weeks old | Still fresh, worth the effort |
| 2 | Any value, "waiting on spouse/financing" | Clear reason to follow up |
| 3 | 2 to 12 months old | Plans often change |
| 4 | Over 12 months | Reopen once, then archive |
What should rehash messages say?
Specific, short and easy to answer. Mention the project and offer a next step: updated options, financing information, a smaller scope or a new install date. See estimate follow-up text templates and how many times to follow up.
What should you measure?
- Estimates worked
- Replies and appointments re-booked
- Jobs signed and revenue recovered
- Time from estimate to signature
- Reasons for no (price, timing, competitor), which feed back into sales training
Can rehash be done by text?
Yes, and it often works better than calls alone, because homeowners can answer when it suits them. Setterly runs rehash by two-way AI text: it reopens unsold estimates, handles replies and books return visits or calls with your rep. You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional for a one-off fee. See unsold estimate follow-up.
Our published results are UK campaigns, for example Cloudy2Clear, a UK misted double glazing repair franchise: 673 appointments from 6,769 old leads. Past results, not a forecast.
Frequently asked questions
What is a rehash in home improvement sales?
Following up unsold estimates to re-book a meeting or close the job.
Who should run rehash?
Usually a coordinator, inside sales rep or outside service, with the original rep running return visits.
What's bid recovery?
Another name for following up unsold estimates (rehash).
How long after an estimate should rehash start?
Follow-up should start within days. Formal rehash typically picks up estimates that didn't close in the first couple of weeks.
Sources
Works for: Windows and doors, Bath remodeling, Kitchen remodeling, Roofing