What to Do With Old Angi Leads (and Other Platform Leads)

Old Angi leads are worth reopening because most homeowners who went quiet never hired anyone, or still have more work to do. Sort them by age and stage, check consent and platform terms, then send a short, specific text about the job they asked for. The ones who reply get booked; the rest get a clean no.

The same approach works for HomeAdvisor, Thumbtack, Networx, Modernize and Porch leads, and for your own web and phone leads.

Why are old Angi leads still valuable?

Because you've already paid for them. Contractors report paying about $15 to $85 per Angi lead on top of a membership, with leads shared between three to eight pros (LeadTruffle). Many of those homeowners got one or two calls, didn't pick up, and were never contacted again. Their roof, bathroom or HVAC system didn't fix itself.

Step 1: Export and sort your old leads

Pull every platform lead into one sheet or your CRM. Then sort into groups:

Most contractors find the "never reached" group is the biggest. Those leads were often lost to slow first response, not lack of interest.

Step 2: Check consent and platform terms

Before texting, check what the homeowner agreed to when they submitted the request and what the platform's terms allow. Remove anyone who opted out of calls or texts, and respect federal and state quiet hours: the federal window is 8am to 9pm recipient local time, and states such as Florida, Oklahoma and Texas are stricter (ActiveProspect). Our texting compliance guide explains the rules in plain English. It is general information, not legal advice.

Step 3: Write a short, specific first message

The best first message mentions the actual job and makes it easy to answer in one word:

Hi [First name], it's [Name] from [Business]. You asked about a [job] back in [month]. Is that still something you're looking at, or did you get it sorted? Reply STOP to opt out.

Avoid discounts in the first message and avoid sounding automated. More examples in our estimate follow-up text templates.

Step 4: Have a real conversation, then book

Replies come in at all hours: "still need it", "how much?", "we went with someone else", "maybe in spring". Each needs a helpful answer and, where it fits, two or three appointment times. "We went with someone else" deserves a polite thank-you and, for some trades, a question about anything else on their list.

Step 5: Follow up the quiet ones

One message rarely does it. A second message a few days later and a third a week after that, each short and different, pick up many people who simply missed the first. Our guide to how many times to follow up on an estimate covers cadence.

Can you do this without hiring someone?

Yes. Setterly runs it for you by two-way AI text: it messages each old lead about their original request, holds the conversation and books appointments into your calendar with notes. You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional for a one-off fee. See lead reactivation for contractors.

Our published results are UK campaigns. Cloudy2Clear, a UK misted double glazing repair franchise, reopened 6,769 old leads and booked 673 appointments. That's one business's result, not a forecast for yours.

What's the takeaway?

Old platform leads are paid-for demand that was never fully worked. Sort them, check consent, send a specific message and follow up properly. If you want to compare buying more leads with working the ones you have, read new leads vs old leads for contractors.