A UK boiler and home cover company
- Appointments booked
- 35
- Leads worked
- 693
- Reply rate
- 58%
- Pipeline
- £70,000
Home services / Pest control
AI appointment setter for pest control companies: turn quotes and cancelled plans into booked inspections
Setterly is an AI appointment setter for pest control companies. It texts homeowners with unsold quotes, cancelled service plans and one-time treatments, answers their questions and books inspections into your calendar. You pay per booked appointment, with no setup fee and no retainer.
Updated October 22, 2026
At a glance
What it does: texts your unsold pest and termite quotes, cancelled plans and one-time customers, answers questions and books inspections into your calendar.
Lead sources we see in pest control: Paid search and Local Services Ads, Door-to-door sales, Your website, Realtor referrals (WDI inspections), Past customers.
Price: pay per booked appointment. No setup fee, no retainer.
Proof: Boiler and home cover company: 35 appointments from 693 leads (UK campaign).
Compliance: TCPA quiet hours, state rules, opt-outs and 10DLC. See texting compliance.
Why do pest control leads go cold?
One-time treatments never become plans. A homeowner has a problem fixed and doesn't sign up for ongoing service. Nobody asks again when the season turns.
Termite quotes wait. Treatment quotes can be large. Homeowners delay, and the follow-up stops after a call or two.
Cancelled plans are written off. Customers cancel for price or a move and are never invited back, even when they'd return.
Which pest control leads can you reactivate?
| Pool | Angle |
|---|---|
| One-time customers | Seasonal prevention or a plan |
| Unsold termite and treatment quotes | Revisit options and book an inspection |
| Cancelled plans | Seasonal check-in, welcome back |
| Leads that never booked | Book the inspection |
Seasonality gives you natural reasons to reach out: termite swarm season, mosquito season, rodents in the fall.
How should pest control companies follow up?
Lead with the season and the specific problem they had:
Hi [First name], it's [Business]. We treated your home for [issue] last year. With [season] starting, would a quick inspection help? Reply STOP to opt out.
Setterly's AI answers questions using your approved answers (safety, pets, timing) and books the inspection.
Does Setterly replace door-to-door or inside sales?
No. It works the lists those teams created and books inspections with your techs or sales reps. It's especially useful for door-to-door companies whose summer sales leave a large list of "not now" homeowners. See lead reactivation for contractors.
Home improvement results (UK campaigns)
These are live Setterly campaigns for UK businesses, shown as reported (UK figures, in pounds). Every business that sells to homeowners or car buyers works the same way: leads go cold, the AI re-opens the conversation by two-way text and books the appointment.
A UK electric heating company
First 30 days (live 15 September 2026)
- Home surveys booked
- 105
- Pipeline
- £630,000
Cloudy2Clear
A UK misted double glazing repair franchise
- Appointments booked
- 673
- Leads worked
- 6,769
- Reply rate
- 64%
- Closed revenue
- £107,000+
A single-branch UK window and door installer
First 30 days
- Appointments booked
- 22
- Reply rate
- 41%
- Closed revenue
- £31,483
- Paid to Setterly
- £1,520
A UK blinds company
- Appointments booked
- 51
- Leads worked
- 736
- Reply rate
- 66%
- Pipeline
- £122,400
A UK EV charger installer
- Qualified buyers sent to checkout
- 60
- Leads worked
- 1,087
- Reply rate
- 45%
- Pipeline
- £60,000
Pipeline = appointments booked x the client's average order value.
All resultsHow does Setterly book inspections for pest control companies?
- You send your old leads. A CSV or CRM export of unsold pest and termite quotes, cancelled plans and one-time customers, with what each homeowner asked about. We check source and consent with you first.
- The AI texts each homeowner. The first message mentions their original request. When they reply, it answers questions, handles "not right now" and offers times.
- Inspections land in your calendar. With notes from the conversation, so your team knows what was said.
Messages come from a registered number in your business name, respect TCPA quiet hours and state rules, and every conversation is visible to you. See texting compliance.
Real conversations from UK campaigns
Anonymized text threads from live Setterly campaigns, from the first message to a booked appointment or callback.
09:415G
S
Setterly AI
SMS Conversation
Hi it’s Alex. Is this the same Mark who was interested in double glazing repair earlier this month?
2 days later
Hey Mark, just checking my last message got through, are you still looking to get your repair sorted?
Hi Alex, still looking. It’s for one window unit in a multi-panel wooden frame conservatory. It’s misting and would need either a reseal of the existing unit or a new one to the same dimensions, especially the thickness. If someone could give me a call re a quote. Thanks, Mark.
Thanks for all the detail, Mark. Quick one before I get the call sorted, are you hoping to have the work carried out within the next 6 weeks?
If possible but no great urgency and depends on cost.
That’s completely fine, no rush. Roughly when would you like to get started, this month or later in the year?
This or next month while the weather is ok.
Let’s get you booked in for a call with our team. I’ve got tomorrow at 10:30am or 2:00pm, would either suit? The call’s just to go over your enquiry and next steps.
10:30 will be fine.
Great, you’re booked in. The team will call to go over everything and get things moving.
Appointment booked
Home improvement (windows)
Answered a detailed technical question and booked a survey call.
How much does Setterly cost?
You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.
See how pay per appointment works and how we handle texting compliance, or book a 30-minute call. US line: +1 363-203-5214.
Frequently asked questions
Can you win back cancelled customers?
The AI can contact cancelled customers you choose with a seasonal reason to book. Opt-outs are honored immediately.
Do you discuss chemicals or safety?
Only with answers you've approved. Detailed questions go to your team.
Will it book recurring plans?
It books the inspection or visit; your tech or rep sets up the plan.
Can it work door-to-door lists?
Where homeowners gave consent to be contacted, yes.
How do you charge?
You pay per booked appointment, with no setup fee and no retainer.
Is texting old pest control leads compliant?
It can be when consent, quiet hours, state rules, opt-outs and A2P 10DLC registration are handled properly. Our compliance page explains the rules; it is general information, not legal advice.
Find out how much revenue is sitting in your CRM.
Book a 30-minute call and we'll show you how much revenue you can recover from the leads already sitting in your CRM.
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