For business owners and sales managers

    Appointment setting services for home improvement contractors and car dealers

    Setterly is an appointment setting service for businesses that sell to homeowners and car buyers. It works the leads you already have by two-way AI text and books inspections, consultations, test drives and callbacks into your calendar. You pay per booked appointment.

    If you're looking for appointment setter jobs, this isn't a job listing.

    Updated October 22, 2026

    At a glance

    • Appointment setting gets people who inquired booked in with your sales team.

    • Your options: hire a setter or ISA, use a BDC, outsource to a call center, hire an offshore VA, or use AI on your own leads.

    • Published costs run from about $8.50 an hour for offshore assistants to $75 to $500 per appointment from pay per appointment agencies (vendor figures, sources below).

    • Setterly: AI on your own leads, booked into your calendar. Pay per booked appointment, no setup fee, no retainer.

    What is appointment setting?

    Appointment setting is the step between an inquiry and a sale: someone contacts the people who showed interest, has a short conversation and books them with a salesperson. In home improvement that means an inspection or in-home consultation. At a dealership it means a showroom visit, test drive or finance call.

    Speed matters most. Research published in Harvard Business Review found firms responding within an hour were about seven times more likely to qualify a lead than those responding later, and 23% never responded at all (SmartCompany).

    What are your appointment setting options?

    OptionPublished costYou paySource
    US-based setter or ISAAbout $25 to $45 an hour ($50,000 to $70,000 a year fully loaded)Wages and overheadVA Masters (vendor)
    Offshore virtual assistantAbout $8.50 to $14.50 an hourHourly, booked or notVA Masters (vendor)
    Appointment setting agencyAbout $3,000 to $8,000 a monthMonthly retainerVA Masters (vendor)
    Pay per appointment agencyAbout $75 to $500 per appointmentPer appointmentSalesBread (vendor)
    Setterly: AI on your own leadsPer booked appointment; no setup fee, no retainerPer booked appointmentSetterly

    Agencies charge a retainer, a fee per appointment or a mix (Belkins describes the models). Most B2B appointment setting agencies cold call other businesses; home improvement and dealer appointment setting is mostly about following up consumers who already asked.

    Which appointment setting option fits your business?

    • Hire a setter or ISA if you have steady volume, a manager to coach them and evening and weekend cover. Read hiring an appointment setter in the US.
    • Use a BDC if you're a dealer with enough internet and phone leads to keep a team busy. See AI BDC for car dealers.
    • Outsource if you need cold outreach to new prospects. Ask about lead source, scripts and pricing model.
    • Use AI on your own leads if you have a CRM full of past inquiries and unsold estimates that nobody has time to work. That's what Setterly does.

    How does Setterly set appointments?

    Setterly texts your existing leads with AI, holds a two-way conversation and books them into your calendar. The first message mentions what the person asked about; replies are handled in real time, including evenings and weekends; bookings arrive with notes. Messages come from a registered number in your business name, and every conversation is visible to you.

    It does not cold call and does not buy lists. It works leads you already own, so appointment quality follows the quality of your own lead generation. See how it works and AI appointment setter.

    Appointments booked in live campaigns (UK)

    These are live Setterly campaigns for UK businesses, shown as reported (UK figures, in pounds). Every business that sells to homeowners or car buyers works the same way: leads go cold, the AI re-opens the conversation by two-way text and books the appointment.

    Cloudy2Clear

    A UK misted double glazing repair franchise

    Appointments booked
    673
    Leads worked
    6,769
    Reply rate
    64%
    Closed revenue
    £107,000+
    Read the case study

    CarFinance247

    A UK car finance broker

    December 2025 to January 2026, over Christmas

    Appointments booked
    114
    Leads worked
    3,895
    Reply rate
    33%
    Pipeline
    £171,000
    Read the case study

    A UK electric heating company

    First 30 days (live 15 September 2026)

    Home surveys booked
    105
    Pipeline
    £630,000

    Flexed

    A UK car leasing broker

    Callbacks booked
    109
    Leads worked
    1,135

    A single-branch UK window and door installer

    First 30 days

    Appointments booked
    22
    Reply rate
    41%
    Closed revenue
    £31,483
    Paid to Setterly
    £1,520
    Read the case study

    A UK franchised dealer group with 20+ sites

    Appointments booked
    91
    Leads worked
    725
    Reply rate
    65%
    Pipeline
    £136,500

    Pipeline = appointments booked x the client's average order value.

    All results

    Real conversations from UK campaigns

    Anonymized text threads from live Setterly campaigns, from the first message to a booked appointment or callback.

    09:415G
    S
    Setterly AI
    SMS Conversation
    Hi it’s Alex. Is this the same Mark who was interested in double glazing repair earlier this month?
    2 days later
    Hey Mark, just checking my last message got through, are you still looking to get your repair sorted?
    Hi Alex, still looking. It’s for one window unit in a multi-panel wooden frame conservatory. It’s misting and would need either a reseal of the existing unit or a new one to the same dimensions, especially the thickness. If someone could give me a call re a quote. Thanks, Mark.
    Thanks for all the detail, Mark. Quick one before I get the call sorted, are you hoping to have the work carried out within the next 6 weeks?
    If possible but no great urgency and depends on cost.
    That’s completely fine, no rush. Roughly when would you like to get started, this month or later in the year?
    This or next month while the weather is ok.
    Let’s get you booked in for a call with our team. I’ve got tomorrow at 10:30am or 2:00pm, would either suit? The call’s just to go over your enquiry and next steps.
    10:30 will be fine.
    Great, you’re booked in. The team will call to go over everything and get things moving.
    Appointment booked
    Home improvement (windows)

    Answered a detailed technical question and booked a survey call.

    How much does Setterly cost?

    You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.

    See how pay per appointment works and how we handle texting compliance, or book a 30-minute call. US line: +1 363-203-5214.

    Frequently asked questions

    Is this an appointment setter job?

    No. Setterly is a service for business owners. We set appointments with AI on your existing leads and don't recruit setters.

    Do you cold call?

    No. Setterly only contacts people who already inquired with your business, about what they asked for.

    How do appointments reach my calendar?

    Directly into your calendar, or your CRM if you choose the optional integration, with notes from the conversation.

    Can it work evenings and weekends?

    Yes. The AI replies whenever a lead replies, within the quiet hours that apply to the lead's state.

    How much does it cost?

    You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee.

    Which businesses do you work with?

    Home improvement and home services contractors and auto dealers that sell to consumers. Our published case studies are UK businesses.

    Sources

    1. Harvard Business Review lead response research, reported by SmartCompany
    2. VA Masters, how much an appointment setter costs (vendor figures)
    3. SalesBread, appointment setting services cost (vendor figures)
    4. Belkins, appointment setting pricing models (vendor)

    Setterly figures come from live client campaigns in the UK. Third-party figures belong to their publishers; vendor figures are marked as such. Compliance notes are general information, not legal advice.

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