Cloudy2Clear
A UK misted double glazing repair franchise
- Appointments booked
- 673
- Leads worked
- 6,769
- Reply rate
- 64%
- Closed revenue
- £107,000+
For business owners and sales managers
Setterly is an appointment setting service for businesses that sell to homeowners and car buyers. It works the leads you already have by two-way AI text and books inspections, consultations, test drives and callbacks into your calendar. You pay per booked appointment.
If you're looking for appointment setter jobs, this isn't a job listing.
Updated October 22, 2026
Appointment setting gets people who inquired booked in with your sales team.
Your options: hire a setter or ISA, use a BDC, outsource to a call center, hire an offshore VA, or use AI on your own leads.
Published costs run from about $8.50 an hour for offshore assistants to $75 to $500 per appointment from pay per appointment agencies (vendor figures, sources below).
Setterly: AI on your own leads, booked into your calendar. Pay per booked appointment, no setup fee, no retainer.
Appointment setting is the step between an inquiry and a sale: someone contacts the people who showed interest, has a short conversation and books them with a salesperson. In home improvement that means an inspection or in-home consultation. At a dealership it means a showroom visit, test drive or finance call.
Speed matters most. Research published in Harvard Business Review found firms responding within an hour were about seven times more likely to qualify a lead than those responding later, and 23% never responded at all (SmartCompany).
| Option | Published cost | You pay | Source |
|---|---|---|---|
| US-based setter or ISA | About $25 to $45 an hour ($50,000 to $70,000 a year fully loaded) | Wages and overhead | VA Masters (vendor) |
| Offshore virtual assistant | About $8.50 to $14.50 an hour | Hourly, booked or not | VA Masters (vendor) |
| Appointment setting agency | About $3,000 to $8,000 a month | Monthly retainer | VA Masters (vendor) |
| Pay per appointment agency | About $75 to $500 per appointment | Per appointment | SalesBread (vendor) |
| Setterly: AI on your own leads | Per booked appointment; no setup fee, no retainer | Per booked appointment | Setterly |
Agencies charge a retainer, a fee per appointment or a mix (Belkins describes the models). Most B2B appointment setting agencies cold call other businesses; home improvement and dealer appointment setting is mostly about following up consumers who already asked.
Setterly texts your existing leads with AI, holds a two-way conversation and books them into your calendar. The first message mentions what the person asked about; replies are handled in real time, including evenings and weekends; bookings arrive with notes. Messages come from a registered number in your business name, and every conversation is visible to you.
It does not cold call and does not buy lists. It works leads you already own, so appointment quality follows the quality of your own lead generation. See how it works and AI appointment setter.
These are live Setterly campaigns for UK businesses, shown as reported (UK figures, in pounds). Every business that sells to homeowners or car buyers works the same way: leads go cold, the AI re-opens the conversation by two-way text and books the appointment.
A UK misted double glazing repair franchise
A UK car finance broker
December 2025 to January 2026, over Christmas
First 30 days (live 15 September 2026)
A UK car leasing broker
First 30 days
Pipeline = appointments booked x the client's average order value.
All resultsAnonymized text threads from live Setterly campaigns, from the first message to a booked appointment or callback.
Answered a detailed technical question and booked a survey call.
You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.
See how pay per appointment works and how we handle texting compliance, or book a 30-minute call. US line: +1 363-203-5214.
No. Setterly is a service for business owners. We set appointments with AI on your existing leads and don't recruit setters.
No. Setterly only contacts people who already inquired with your business, about what they asked for.
Directly into your calendar, or your CRM if you choose the optional integration, with notes from the conversation.
Yes. The AI replies whenever a lead replies, within the quiet hours that apply to the lead's state.
You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee.
Home improvement and home services contractors and auto dealers that sell to consumers. Our published case studies are UK businesses.
Setterly figures come from live client campaigns in the UK. Third-party figures belong to their publishers; vendor figures are marked as such. Compliance notes are general information, not legal advice.
Book a 30-minute call and we'll show you how much revenue you can recover from the leads already sitting in your CRM.