AI appointment setter for car dealerships: aged internet leads into showroom appointments

Most internet leads never set. Dealer benchmarks put internet appointment set rates at 10% to 40%. Everything else ages in the CRM.

The BDC is built for new leads. Your BDC chases today's leads. Anything older than a few weeks rarely gets a real conversation.

Shoppers buy elsewhere, then come back. Some shoppers who went quiet are still in the market months later, or are ready to trade the car they bought.

Maritz puts internet appointment set rates at 10% to 40%, show rates at 40% to 80% and 30% to 50% of shown customers buying (Maritz). DemandLocal reports internet leads closing at 6% within 30 days, against 14% for phone leads (DemandLocal).

Run those numbers on a few hundred leads a month and the aged pool in your CRM grows by hundreds every month. Most of it was paid for through OEM programs and third-party marketplaces.

Read what to do with aged internet leads.

Your BDC keeps handling new leads and phones. Setterly works the aged leads they don't reach: it texts each shopper about the vehicle they asked about, handles replies like "already bought", "what's my trade worth?" and "only Saturdays", and books a showroom visit, test drive or finance callback with notes. Compare it with AI BDC software on AI BDC for car dealers.

1. You send your old leads. A CSV or CRM export of aged internet leads, OEM and third-party leads and unsold showroom traffic, with what each shopper asked about. We check source and consent with you first.
2. The AI texts each shopper. The first message mentions their original request. When they reply, it answers questions, handles "not right now" and offers times.
3. Showroom appointments land in your calendar. With notes from the conversation, so your team knows what was said.

Messages come from a registered number in your business name, respect TCPA quiet hours and state rules, and every conversation is visible to you. See texting compliance.