Cloudy2Clear
A UK misted double glazing repair franchise
- Appointments booked
- 673
- Leads worked
- 6,769
- Reply rate
- 64%
- Closed revenue
- £107,000+
Healthcare and aesthetics / Dental
Setterly is an AI appointment setter for dental practices and DSOs. It texts implant, Invisalign and cosmetic leads that never booked, plus patients with unscheduled treatment, answers simple questions in wording you approve and books consults with your treatment coordinator. You pay per booked appointment, with no setup fee and no retainer.
Updated October 22, 2026
What it does: texts your implant, Invisalign and cosmetic leads and unscheduled treatment plans, answers questions and books consults into your calendar.
Lead sources we see in dental: Google and Meta ads for implants and aligners, Your website and chat, Treatment plans in your practice software, Referrals, Past patients.
Price: pay per booked appointment. No setup fee, no retainer.
Proof: Cloudy2Clear: 673 appointments from 6,769 leads (UK campaign).
Compliance: TCPA quiet hours, state rules, opt-outs and 10DLC. See texting compliance.
High-value leads, slow follow-up. Implant leads arrive at night and on weekends. One agency benchmark says high-quality leads should be contacted within five minutes; most practices are far slower.
Unscheduled treatment piles up. Patients accept that they need treatment, leave without booking and drop off the schedule. The production sits in your software as unscheduled.
Coordinators can't chase everyone. Treatment coordinators juggle new patients, financing and the front desk. Older leads and plans are the first thing to slip.
More than most practices track. Delmain, a dental implant marketing agency, benchmarks cost per qualified confirmed appointment at $300 to $600 and says cost per arch sold should be $3,000 or less, no more than 10% of production value (Delmain, agency benchmarks). It also recommends a show rate of 80% or higher and contacting high-quality leads within five minutes.
Leads you've already paid for that never booked are the cheapest consults you can add. Work out your own numbers in the cost per booked job calculator.
With short, friendly texts that offer a next step, not pressure. Mention the visit, not the diagnosis:
Hi [First name], it's [Name] from [Practice]. Following up from your recent visit. Would you like to find a time to go over your treatment options? Reply STOP to opt out.
Keep clinical details out of texts. Standard SMS is not inherently HIPAA compliant, and the California Dental Association advises using health care tools, signing a Business Associate Agreement with any vendor that handles patient information, and keeping messages to the minimum necessary (CDA). We agree how patient information is handled with every practice before anything is sent.
| Pool | What to book |
|---|---|
| Implant and All-on-4 leads that never booked | A consult |
| Invisalign and clear aligner leads | A consult or scan |
| Consults with no decision | A call with your treatment coordinator |
| Unscheduled treatment | A treatment appointment or a call about options |
| Cosmetic leads (veneers, bonding) | A consult |
Start with leads and plans from the last 3 to 12 months. See unscheduled treatment follow-up.
These are live Setterly campaigns for UK businesses, shown as reported (UK figures, in pounds). Every business that sells to homeowners or car buyers works the same way: leads go cold, the AI re-opens the conversation by two-way text and books the appointment.
A UK misted double glazing repair franchise
A UK car finance broker
December 2025 to January 2026, over Christmas
First 30 days (live 15 September 2026)
Pipeline = appointments booked x the client's average order value.
All resultsMessages come from a registered number in your business name, respect TCPA quiet hours and state rules, and every conversation is visible to you. See texting compliance. For practices and clinics, we agree how patient information is handled, including any HIPAA requirements, before anything is sent, and texts never include clinical details.
Anonymized text threads from live Setterly campaigns, from the first message to a booked appointment or callback.
Disqualified, got challenged, re-qualified after a landlord call, checked who was paying, then booked.
You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.
See how pay per appointment works and how we handle texting compliance, or book a 30-minute call. US line: +1 363-203-5214.
No. Texts stay to the minimum: who's writing, a reference to their visit or inquiry, and an offer to book. Clinical conversations happen with your team.
HIPAA applies to how patient information is shared and handled. We agree the setup with each practice before a campaign, including whether a Business Associate Agreement is needed. Check your obligations with your compliance advisor.
Yes, where the lead gave consent to be contacted. We check sources with you first.
No. The AI books the consult; your coordinator handles fees and financing.
Our published case studies are UK campaigns in other industries and are labeled that way. Every business that sells a considered, high-value purchase works the same way.
It can be when consent, quiet hours, state rules, opt-outs and A2P 10DLC registration are handled properly. Our compliance page explains the rules; it is general information, not legal advice.
Setterly figures come from live client campaigns in the UK. Third-party figures belong to their publishers; vendor figures are marked as such. Compliance notes are general information, not legal advice.
Book a 30-minute call and we'll show you how much revenue you can recover from the leads already sitting in your CRM.