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Invisalign enquiries usually fail to convert because they arrive in bursts from social media, get one slow reply and are never followed up properly. A simple plan fixes most of it: reply within the hour, follow up three to five times over two weeks by text, offer a consultation or scan rather than a price, and reopen older enquiries every few months.
At a glance
- One national provider lists Invisalign from £4,264, so each enquiry is valuable
- Social media leads are curious, not committed: they need a second and third touch
- Offer a consultation or scan, not a price by text
- Stay within GDC guidance: no unjustified expectations, no pressure
Why do aligner enquiries go cold so quickly?
Because most come from social media at the browsing stage. Someone sees a smile makeover video, taps a form and moves on. If your reply arrives the next afternoon, they have forgotten why they asked. Research published in Harvard Business Review found firms that responded to a lead within an hour were nearly seven times more likely to qualify it.
What follow-up plan works?
| When | Message |
|---|---|
| Within the hour | Thanks for your enquiry. Would you like to book a consultation? |
| Day 2 | Short answer to the most common question (what happens at a consultation) |
| Day 5 | Offer two specific times |
| Day 10 | "Is this still something you're thinking about?" |
| 2 to 3 months | Reopen: "Are you still considering straightening your teeth?" |
What should you avoid?
The GDC's guidance on advertising says information must not create an unjustified expectation about results or exploit patients' trust. That rules out "perfect smile in 6 months" promises and fake deadlines. Make clear treatment depends on an assessment. And keep clinical details out of texts: health information is special category data under UK GDPR.
How do you work old aligner enquiries?
Export enquiries from the last 3 to 12 months, remove anyone who opted out, and send a short, friendly reopener. Setterly does this with two-way AI text and books consultations with your team. You pay per booked appointment, with no setup fee and no retainer. CRM integration is optional for a one-off fee. See dental leads and dental implant leads.
Frequently asked questions
Why don't Invisalign leads from Facebook convert?
Most are at the browsing stage and get a slow first reply. Fast, repeated, low-pressure follow-up books more of them.
Should I send prices by text?
Better to offer a consultation or scan, where the dentist can assess suitability and discuss costs.
How many times should I follow up?
Three to five times over about two weeks, then reopen in two to three months.
Sources
Works for: Dental