A UK property and wealth education company
- Appointments booked
- 297
- Leads worked
- 3,131
- Reply rate
- 35%
- Pipeline
- £296,109
Coaching and course leads: turn old enquiries into booked sales calls
Education and coaching businesses generate thousands of leads from webinars, ads and free events, and most never book a call. Setterly's AI appointment setting service texts those leads, finds out where they are and books a sales call with your team.
Book a callWhy do webinar, event and course enquiries go cold?
Registrants who never book a call
Thousands sign up for the webinar or the free event. A small share book a call; the rest sit in the CRM.
No-shows that are never rebooked
Calls get booked, people miss them, and the setter moves on to fresh leads.
Setters burn out on old lists
Human setters focus on the newest leads. Anything older than a few weeks is rarely touched again.
Which coaching and education leads are worth reopening?
Webinar and free event registrants who never booked a call, application forms with no call booked, no-shows, and older leads from ads. These people raised their hand about a specific goal. Many were not ready, or never got a call at a time that suited them.
Our clearest results here are UK education campaigns: a UK property and wealth education company booked 297 appointments from 3,131 leads, and a UK trading education company booked 37 from 710. These are past results, not a forecast.
How do you follow up without income claims or pressure?
Ask about the person's goal and offer a call. Do not promise earnings, imply results are typical or invent deadlines: the ASA has ruled against money-making course ads that implied high incomes were typical or used false urgency (ASA, April 2026). Setterly's messages stay factual, answer simple questions with your approved wording and book a sales call with your team. See appointment setting for coaches.
Results from live campaigns
Every business that sells a considered, high-value purchase works the same way. Enquiries go cold, the AI re-engages them and books the consultation or call.
A UK trading education company
- Appointments booked
- 37
- Leads worked
- 710
- Reply rate
- 58%
- Pipeline
- £138,750
CarFinance247
A UK car finance broker
December 2025 to January 2026, over Christmas
- Appointments booked
- 114
- Leads worked
- 3,895
- Reply rate
- 33%
- Pipeline
- £171,000
Pipeline = appointments booked x the client's average order value.
All resultsHow it works
- Step 1
You send us your old webinar, event and course enquiries
A CSV export or a CRM connection. Your team keeps working new enquiries as normal.
- Step 2
The AI texts each lead
A natural SMS conversation about their original enquiry. It answers questions, checks where they are and offers times.
- Step 3
Sales calls land in your diary
Booked straight into your calendar, with notes from the conversation for your team.
Real conversations, real bookings
Actual anonymised AI conversations from live campaigns, qualifying leads, handling objections, and booking appointments.
09:415G
S
Setterly AI
SMS Conversation
Hi this is Claire from [Heating Co]. Is this James who made an enquiry about improving your home heating recently? Reply delete if you sorted it in the end.
Yes can I book a home survey?
Of course, I can help with that. Just before we book you in, can I ask, what were you hoping to improve about the heating in your home?
I liked the look of your electric heaters
They’re a popular choice, especially for people wanting more control room to room. Just to check, are you the homeowner?
No I’m not
No problem at all. Do you have your landlord’s permission to make changes to the heating?
No I don’t
Why do I need that?
Fair question. Because the heating is a change to the property, we need the landlord’s permission before we can arrange a survey or do any work. If your landlord is interested, they can request a catalogue here: [link]
Ok I just called him and he said it’s fine can I proceed with a home survey?
That’s great news, thanks for checking with your landlord. Just one more thing, would you be the one making the investment in your new heating system, or would your landlord be handling that side?
Yes I’m paying for it
Let’s get you booked in for a free home survey with our team. I can do tomorrow at 10:00 am or 1:00 pm, would either of those work for you? It’s just to go over your enquiry and next steps in person.
10am works
Brilliant, your home survey is all booked in. If you need to cancel or reschedule your appointment please call us on [number]
Appointment booked
Home improvement (heating)
Disqualified, got challenged, re-qualified after a landlord call, checked who was paying, then booked.
Common questions
How does it work?
You send us your old webinar, event and course enquiries. Our AI texts each lead about their original enquiry, has a two-way conversation and offers times. Bookings go into your diary.
Which education and coaching leads can you work with?
Typically webinar and free event registrants who never booked, application forms with no call, no-shows and older leads from ads. Book a call and we can look at what you have.
Do your messages make income claims?
No. Messages never promise earnings or results. They ask about the person's goals and book a call with your team, who explain the programme.
Do we need to connect our CRM?
No. A CSV export is enough to start. A CRM or calendar connection is optional and can be set up if it suits you.
How do you handle data and opt-outs?
We only work with your own enquiry data, every message gives people a way to opt out, and data is handled under UK GDPR. The detail is on our Trust and GDPR page.
How is it priced?
Setterly is paid per booked appointment. We talk through how that works for your business on a call.
Related guides
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