Cloudy2Clear
A UK misted double glazing repair franchise
- Appointments booked
- 673
- Leads worked
- 6,769
- Reply rate
- 64%
- Closed revenue
- £107,000+
Aesthetics clinic leads: turn old enquiries into booked consultations
Aesthetics enquiries come in fast from social media and go cold just as fast. Setterly's AI appointment setting service texts the people your team could not get back to and books a consultation, using wording your clinic approves and that respects the UK rules on advertising prescription-only medicines.
Book a callWhy do aesthetics enquiries go cold?
DMs and forms that never get a proper reply
Enquiries arrive across Instagram, Facebook, WhatsApp and the website, and many get one reply or none.
Consultations that do not convert
Clients come in, hear the options and leave to think about it. Nobody follows up.
Follow-up that breaks the rules
Well-meant messages that name prescription-only treatments or push time-limited deals can breach UK advertising rules.
What can an aesthetics clinic say in a follow-up message?
Less than most clinics think. Botox and other botulinum toxin products are prescription-only medicines and cannot be advertised to the public. The ASA treats almost any reference to them, including phrases like "wrinkle-relaxing", as likely to break the rules, and price or prize promotions for them are banned. You can promote a consultation, your clinic and non-prescription services (ASA).
So Setterly's messages offer a consultation, never name prescription-only treatments, never run time-pressure offers and never target under-18s. Your clinical team discusses options at the consultation.
Which aesthetics leads book consultations?
Enquiries from Instagram, Facebook and your website that never got a proper reply, consultations that did not lead to treatment, skin and body treatment enquiries, and lapsed clients due a review. Seasonal timing helps: skin treatments before winter, body treatments before summer. Read aesthetics clinic leads for the full approach.
Results from live campaigns
Every business that sells a considered, high-value purchase works the same way. Enquiries go cold, the AI re-engages them and books the consultation or call.
A UK property and wealth education company
- Appointments booked
- 297
- Leads worked
- 3,131
- Reply rate
- 35%
- Pipeline
- £296,109
A UK blinds and awnings company
- Appointments booked
- 89
- Leads worked
- 1,302
- Reply rate
- 57%
- Pipeline
- £178,000
Pipeline = appointments booked x the client's average order value.
All resultsHow it works
- Step 1
You send us your old aesthetics enquiries
A CSV export or a CRM connection. Your team keeps working new enquiries as normal.
- Step 2
The AI texts each client
A natural SMS conversation about their original enquiry. It answers questions, checks where they are and offers times.
- Step 3
Consultations land in your diary
Booked straight into your calendar, with notes from the conversation for your team.
Real conversations, real bookings
Actual anonymised AI conversations from live campaigns, qualifying leads, handling objections, and booking appointments.
09:415G
S
Setterly AI
SMS Conversation
Hi this is Claire from [Heating Co]. Is this James who made an enquiry about improving your home heating recently? Reply delete if you sorted it in the end.
Yes can I book a home survey?
Of course, I can help with that. Just before we book you in, can I ask, what were you hoping to improve about the heating in your home?
I liked the look of your electric heaters
They’re a popular choice, especially for people wanting more control room to room. Just to check, are you the homeowner?
No I’m not
No problem at all. Do you have your landlord’s permission to make changes to the heating?
No I don’t
Why do I need that?
Fair question. Because the heating is a change to the property, we need the landlord’s permission before we can arrange a survey or do any work. If your landlord is interested, they can request a catalogue here: [link]
Ok I just called him and he said it’s fine can I proceed with a home survey?
That’s great news, thanks for checking with your landlord. Just one more thing, would you be the one making the investment in your new heating system, or would your landlord be handling that side?
Yes I’m paying for it
Let’s get you booked in for a free home survey with our team. I can do tomorrow at 10:00 am or 1:00 pm, would either of those work for you? It’s just to go over your enquiry and next steps in person.
10am works
Brilliant, your home survey is all booked in. If you need to cancel or reschedule your appointment please call us on [number]
Appointment booked
Home improvement (heating)
Disqualified, got challenged, re-qualified after a landlord call, checked who was paying, then booked.
Common questions
How does it work?
You send us your old aesthetics enquiries. Our AI texts each client about their original enquiry, has a two-way conversation and offers times. Bookings go into your diary.
Which medical aesthetics leads can you work with?
Typically social media and website enquiries that never booked, consultations that did not lead to treatment, lapsed clients and skin and body treatment enquiries. Book a call and we can look at what you have.
Will your messages mention Botox?
No. Prescription-only medicines cannot be advertised to the public in the UK, so messages offer a consultation and never name the medicine or run a promotion on it. Your clinical team discusses treatment options at the consultation.
Do we need to connect our CRM?
No. A CSV export is enough to start. A CRM or calendar connection is optional and can be set up if it suits you.
How do you handle data and opt-outs?
We only work with your own enquiry data, every message gives people a way to opt out, and data is handled under UK GDPR. The detail is on our Trust and GDPR page.
How is it priced?
Setterly is paid per booked appointment. We talk through how that works for your business on a call.
Related guides
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