Cloudy2Clear
A UK misted double glazing repair franchise
- Appointments booked
- 673
- Leads worked
- 6,769
- Reply rate
- 64%
- Closed revenue
- £107,000+
Comparison, checked October 22, 2026
Hatch alternatives: Hatch vs Setterly for home service and remodeling companies
Hatch is an AI communications platform for home service and home improvement businesses: its AI CSRs answer calls, texts and emails and book leads around the clock. Setterly is a done-for-you service that works the leads you already have (old inquiries, unsold estimates) by two-way AI text and charges per booked appointment. If you need an always-on AI front desk, look at Hatch; if your gap is the backlog of leads nobody has time to reopen, Setterly is the closer fit.
Updated October 22, 2026
At a glance
Hatch: AI communications platform with AI CSRs for calls, texts and email.
Setterly: Done-for-you AI appointment setting on your existing leads. Pay per booked appointment, no setup fee, no retainer.
Choose Hatch if: You want one platform to answer calls, texts and email around the clock, you have the team to run it, and you're comfortable with an annual, per-location plan.
Choose Setterly if: Your biggest gap is old leads and unsold estimates nobody follows up, you want it done for you, and you'd rather pay per booked appointment than per seat or location.
Facts checked: October 22, 2026, from the sources listed below. Prices change; confirm with each company.
Setterly vs Hatch at a glance
| Setterly | Hatch | |
|---|---|---|
| What it is | Done-for-you AI appointment setting on your existing leads | AI communications platform with AI CSRs for calls, texts and email |
| Main job | Reopen old leads and unsold estimates and book appointments | Answer and follow up inbound leads 24/7, plus campaigns |
| Channels | Two-way SMS | Voice, SMS, email and web |
| Who runs it | Setterly runs the campaign; you approve wording | Your team uses the platform; Hatch handles the build and onboarding |
| Pricing model | Per booked appointment. No setup fee, no retainer. CRM integration optional (one-off fee) | Platform fee plus usage, annual plans billed monthly, per location (Hatch FAQ) |
| Published price | Set per trade on a call | Not published; a competitor's estimate puts Standard around $600 a month per location |
| Industries | Home improvement, home services, automotive | Home services and home improvement |
What does Hatch do?
Hatch describes its AI CSRs as answering "every call, text, and email" and booking qualified leads 24/7 for trades such as HVAC, plumbing, electrical, roofing, remodeling and windows and doors (Hatch). Its FAQ describes pricing as a platform fee plus usage on annual plans, billed monthly and per location. Hatch also publishes research on estimate follow-up, including a study of 163,212 HVAC follow-up campaigns (Hatch).
Hatch doesn't publish dollar prices. ServiceAgent, a competing vendor, reports Standard starting around $600 a month per location plus usage (ServiceAgent); treat that as a third-party estimate and confirm with Hatch.
How is Setterly different?
Setterly is narrower on purpose. It doesn't answer your phones. It takes the leads you already own (unsold estimates, past inquiries, platform leads that never booked), texts each one about what they asked for, holds the conversation and books an appointment with your team. We run it for you, and you pay per booked appointment with no setup fee and no retainer.
That makes the two complementary for many companies: an AI front desk for today's leads, and reactivation for the backlog. See lead reactivation for contractors and unsold estimate follow-up.
Should you choose Hatch or Setterly?
Choose Hatch if: You want one platform to answer calls, texts and email around the clock, you have the team to run it, and you're comfortable with an annual, per-location plan.
Choose Setterly if: Your biggest gap is old leads and unsold estimates nobody follows up, you want it done for you, and you'd rather pay per booked appointment than per seat or location.
We've tried to describe Hatch fairly from public sources. If anything here is out of date, email hello@setterly.co and we'll correct it.
Home improvement results (UK campaigns)
These are live Setterly campaigns for UK businesses, shown as reported (UK figures, in pounds). Every business that sells to homeowners or car buyers works the same way: leads go cold, the AI re-opens the conversation by two-way text and books the appointment.
A single-branch UK window and door installer
First 30 days
- Appointments booked
- 22
- Reply rate
- 41%
- Closed revenue
- £31,483
- Paid to Setterly
- £1,520
A UK electric heating company
First 30 days (live 15 September 2026)
- Home surveys booked
- 105
- Pipeline
- £630,000
Pipeline = appointments booked x the client's average order value.
All resultsHow much does Setterly cost?
You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.
See how pay per appointment works and how we handle texting compliance, or book a 30-minute call. US line: +1 363-203-5214.
Frequently asked questions
Is Setterly a Hatch replacement?
Not exactly. Hatch is a broad communications platform; Setterly is a done-for-you service focused on reactivating existing leads. Many companies could use both.
How much does Hatch cost?
Hatch doesn't publish prices. Its FAQ describes a platform fee plus usage, per location, on annual plans. A competitor's estimate puts Standard around $600 a month per location. Confirm with Hatch.
How much does Setterly cost?
You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee.
Does Setterly answer calls?
No. Setterly works by two-way text on leads you already have.
Which is better for unsold estimates?
Both can follow up estimates. Setterly is built around reactivating them and charges only when an appointment is booked.
Sources
- Hatch homepage and FAQ
- Hatch, HVAC estimate follow-up response rates (vendor study)
- ServiceAgent, Hatch pricing (competitor estimate)
Setterly figures come from live client campaigns in the UK. Third-party figures belong to their publishers; vendor figures are marked as such. Compliance notes are general information, not legal advice.
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