A UK franchised dealer group with 20+ sites
- Appointments booked
- 91
- Leads worked
- 725
- Reply rate
- 65%
- Pipeline
- £136,500
Comparison, checked October 22, 2026
TECOBI alternatives: TECOBI vs Setterly for dealership lead follow-up
TECOBI is an AI and CRM platform for car dealers with published monthly plans from $1,995 for stores selling up to 100 cars a month. Setterly is a done-for-you service that texts your aged and unsold leads and charges per booked appointment, with no setup fee and no retainer. TECOBI fits a store that wants a full platform for all leads; Setterly fits a store that wants its aged leads worked without another subscription.
Updated October 22, 2026
At a glance
TECOBI: AI bots plus CRM-style sales tools (desking, document center, analytics).
Setterly: Done-for-you AI reactivation of aged leads. Pay per booked appointment, no setup fee, no retainer.
Choose TECOBI if: You want an all-in-one AI and sales platform with desking and analytics, and a predictable monthly fee by volume suits you.
Choose Setterly if: You're happy with your CRM and BDC tools and want your aged leads worked for you, paying per booked appointment rather than another subscription.
Facts checked: October 22, 2026, from the sources listed below. Prices change; confirm with each company.
Setterly vs TECOBI at a glance
| Setterly | TECOBI | |
|---|---|---|
| What it is | Done-for-you AI reactivation of aged leads | AI bots plus CRM-style sales tools (desking, document center, analytics) |
| Main job | Book appointments from aged and unsold leads | Engage and manage leads across the sales process |
| Pricing model | Per booked appointment. No setup fee, no retainer. CRM integration optional (one-off fee) | Monthly plan by cars sold, plus a setup fee; discounts for 3, 6 or 12-month terms |
| Published price | Set per store on a call | $1,995 (up to 100 cars), $2,995 (100 to 300), $3,995 (300+) a month, setup equal to one month on standard terms |
| Contract | No retainer | No long-term contract required; month to month at the standard rate |
| Messaging allowance | Included | 15,000 to 120,000 SMS a month by plan, then per-message overage |
What does TECOBI include?
TECOBI publishes three plans by monthly sales volume: $1,995 a month for 100 cars or fewer, $2,995 for 100 to 300 and $3,995 for more than 300, each with a setup fee equal to one month on the standard month-to-month rate. Longer commitments reduce both (TECOBI pricing). Every plan lists unlimited AI bots and users, desking and a desk log, a document center, inventory integration and analytics, with an SMS allowance and overage rates. TECOBI also sells an optional "Text Ninjas" service at $4 per engaged lead.
How is Setterly different?
Setterly isn't a dealer platform. It doesn't replace your CRM, desking or BDC tools. It works the leads those tools leave behind (aged internet leads, unsold showroom traffic, third-party leads that never set) and books showroom visits, test drives or finance callbacks with notes. We run the campaign, and you pay per booked appointment.
If you already have a CRM and a BDC process you like, Setterly adds appointments from your aged pool without another monthly platform. See AI BDC for car dealers.
Should you choose TECOBI or Setterly?
Choose TECOBI if: You want an all-in-one AI and sales platform with desking and analytics, and a predictable monthly fee by volume suits you.
Choose Setterly if: You're happy with your CRM and BDC tools and want your aged leads worked for you, paying per booked appointment rather than another subscription.
We've tried to describe TECOBI fairly from public sources. If anything here is out of date, email hello@setterly.co and we'll correct it.
Automotive results (UK campaigns)
These are live Setterly campaigns for UK businesses, shown as reported (UK figures, in pounds). Every business that sells to homeowners or car buyers works the same way: leads go cold, the AI re-opens the conversation by two-way text and books the appointment.
A five-site UK used car dealer
- Appointments booked
- 61
- Leads worked
- 827
- Reply rate
- 65%
- Pipeline
- £109,800
CarFinance247
A UK car finance broker
December 2025 to January 2026, over Christmas
- Appointments booked
- 114
- Leads worked
- 3,895
- Reply rate
- 33%
- Pipeline
- £171,000
Pipeline = appointments booked x the client's average order value.
All resultsHow much does Setterly cost?
You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.
See how pay per appointment works and how we handle texting compliance, or book a 30-minute call. US line: +1 363-203-5214.
Related pages and guides
Frequently asked questions
How much does TECOBI cost?
TECOBI publishes plans of $1,995, $2,995 and $3,995 a month by cars sold, with a setup fee on standard terms and discounts for longer commitments. Checked October 2026.
Does Setterly replace my dealer CRM?
No. Setterly works alongside your CRM and BDC and books appointments from aged leads.
How much does Setterly cost?
You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee.
Can I use both?
Yes. A platform for live leads and Setterly for the aged pool is a common split.
Are your dealer results from the US?
Our published dealer results are UK campaigns and are labeled that way.
Sources
Setterly figures come from live client campaigns in the UK. Third-party figures belong to their publishers; vendor figures are marked as such. Compliance notes are general information, not legal advice.
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