Home improvement / Siding and exteriors

    AI appointment setter for siding and exterior contractors: book estimates from old leads

    Setterly is an AI appointment setter for siding, gutter and exterior contractors. It texts homeowners with unsold quotes, old storm leads and past customers, answers their questions and books estimate visits into your calendar. You pay per booked appointment, with no setup fee and no retainer.

    Updated October 22, 2026

    At a glance

    • What it does: texts your unsold siding and exterior quotes, storm leads and past customers, answers questions and books estimate visits into your calendar.

    • Lead sources we see in siding and exteriors: Storm canvassing, Angi and HomeAdvisor, Your website and paid search, Roofing customers, Home shows.

    • Price: pay per booked appointment. No setup fee, no retainer.

    • Proof: Cloudy2Clear: 673 appointments from 6,769 leads (UK campaign).

    • Compliance: TCPA quiet hours, state rules, opt-outs and 10DLC. See texting compliance.

    Why do siding and exteriors leads go cold?

    Color and material decisions drag on. Homeowners take samples, debate colors and check HOA rules. Weeks pass and the quote goes cold.

    Seasonal windows close. Exterior work is weather-dependent. Leads from late fall are forgotten by spring unless someone reaches out.

    Cross-sell never happens. Roofing and window customers who also need siding or gutters are rarely followed up on the second job.

    Which exterior leads book best?

    • Unsold siding quotes from the last 6 to 18 months.
    • Storm leads where siding or gutter damage was noted.
    • HOA-delayed projects that may now be approved.
    • Your roofing or window customers who mentioned siding, gutters or trim.

    Spring is the natural moment to reopen fall quotes: "we're scheduling spring installs now; is your siding project still on?"

    How should siding contractors follow up?

    Make it about the project and the season, not a sale. Offer a re-measure, new samples or an updated schedule. Setterly's AI answers general questions about materials and timing and books the visit; your estimator handles specifics and price.

    For the wider rehash approach see unsold estimate follow-up.

    Can roofers use this for siding and gutters too?

    Yes. Many exterior companies sell roofing, siding, windows and gutters. Setterly can run one campaign per product line so each homeowner hears about what they asked for, and bookings land with the right team. See AI appointment setter for roofing.

    Home improvement results (UK campaigns)

    These are live Setterly campaigns for UK businesses, shown as reported (UK figures, in pounds). Every business that sells to homeowners or car buyers works the same way: leads go cold, the AI re-opens the conversation by two-way text and books the appointment.

    Cloudy2Clear

    A UK misted double glazing repair franchise

    Appointments booked
    673
    Leads worked
    6,769
    Reply rate
    64%
    Closed revenue
    £107,000+
    Read the case study

    A single-branch UK window and door installer

    First 30 days

    Appointments booked
    22
    Reply rate
    41%
    Closed revenue
    £31,483
    Paid to Setterly
    £1,520
    Read the case study

    A UK blinds and awnings company

    Appointments booked
    89
    Leads worked
    1,302
    Reply rate
    57%
    Pipeline
    £178,000

    A UK solar installer

    Appointments booked
    28
    Leads worked
    563
    Reply rate
    50%
    Pipeline
    £224,000

    A UK electric heating company

    First 30 days (live 15 September 2026)

    Home surveys booked
    105
    Pipeline
    £630,000

    A UK boiler and home cover company

    Appointments booked
    35
    Leads worked
    693
    Reply rate
    58%
    Pipeline
    £70,000

    Pipeline = appointments booked x the client's average order value.

    All results

    How does Setterly book estimate visits for siding and exteriors companies?

    1. You send your old leads. A CSV or CRM export of unsold siding and exterior quotes, storm leads and past customers, with what each homeowner asked about. We check source and consent with you first.
    2. The AI texts each homeowner. The first message mentions their original request. When they reply, it answers questions, handles "not right now" and offers times.
    3. Estimate visits land in your calendar. With notes from the conversation, so your team knows what was said.

    Messages come from a registered number in your business name, respect TCPA quiet hours and state rules, and every conversation is visible to you. See texting compliance.

    Real conversations from UK campaigns

    Anonymized text threads from live Setterly campaigns, from the first message to a booked appointment or callback.

    09:415G
    S
    Setterly AI
    SMS Conversation
    Hi it’s Alex. Is this the same Mark who was interested in double glazing repair earlier this month?
    2 days later
    Hey Mark, just checking my last message got through, are you still looking to get your repair sorted?
    Hi Alex, still looking. It’s for one window unit in a multi-panel wooden frame conservatory. It’s misting and would need either a reseal of the existing unit or a new one to the same dimensions, especially the thickness. If someone could give me a call re a quote. Thanks, Mark.
    Thanks for all the detail, Mark. Quick one before I get the call sorted, are you hoping to have the work carried out within the next 6 weeks?
    If possible but no great urgency and depends on cost.
    That’s completely fine, no rush. Roughly when would you like to get started, this month or later in the year?
    This or next month while the weather is ok.
    Let’s get you booked in for a call with our team. I’ve got tomorrow at 10:30am or 2:00pm, would either suit? The call’s just to go over your enquiry and next steps.
    10:30 will be fine.
    Great, you’re booked in. The team will call to go over everything and get things moving.
    Appointment booked
    Home improvement (windows)

    Answered a detailed technical question and booked a survey call.

    How much does Setterly cost?

    You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.

    See how pay per appointment works and how we handle texting compliance, or book a 30-minute call. US line: +1 363-203-5214.

    Frequently asked questions

    Can you text leads from last fall?

    Yes, if you have consent and a mobile number. Spring is a good time to reopen them.

    Do you handle HOA questions?

    The AI can note them and pass them to your team. It doesn't advise on HOA rules.

    Can it cross-sell to roofing customers?

    It can contact past customers you choose about the products they mentioned.

    Do you quote prices?

    No. Your estimator gives prices.

    How do you charge?

    You pay per booked appointment, with no setup fee and no retainer.

    Is texting old siding and exteriors leads compliant?

    It can be when consent, quiet hours, state rules, opt-outs and A2P 10DLC registration are handled properly. Our compliance page explains the rules; it is general information, not legal advice.

    Find out how much revenue is sitting in your CRM.

    Book a 30-minute call and we'll show you how much revenue you can recover from the leads already sitting in your CRM.

    Book a callNo appointments, no cost