Cloudy2Clear
A UK misted double glazing repair franchise
- Appointments booked
- 673
- Leads worked
- 6,769
- Reply rate
- 64%
- Closed revenue
- £107,000+
Comparison, checked October 22, 2026
Booked Then Built alternative: new appointments from ads, or appointments from the leads you already have
Booked Then Built runs ad campaigns for home improvement contractors and charges per pre-qualified booked appointment ($285 to $385 published) plus a one-time $2,250 setup. Setterly works the leads you already own and charges per booked appointment with no setup fee and no retainer. They solve different problems: one creates new demand, the other recovers demand you already paid for.
Updated October 22, 2026
At a glance
Booked Then Built: New homeowners from Booked Then Built's own ad campaigns.
Setterly: Your existing leads: old inquiries, unsold estimates, platform leads. Pay per booked appointment, no setup fee, no retainer.
Choose Booked Then Built if: You need new homeowners in a market where you don't have many leads yet, and you want ad campaigns run for you with territory exclusivity.
Choose Setterly if: You already have hundreds or thousands of past leads and unsold estimates, and you want them turned into appointments with no setup fee.
Facts checked: October 22, 2026, from the sources listed below. Prices change; confirm with each company.
Setterly vs Booked Then Built at a glance
| Setterly | Booked Then Built | |
|---|---|---|
| Where appointments come from | Your existing leads: old inquiries, unsold estimates, platform leads | New homeowners from Booked Then Built's own ad campaigns |
| Pricing | Per booked appointment. No setup fee, no retainer. CRM integration optional (one-off fee) | $285 to $385 per pre-qualified booked appointment, depending on volume |
| Setup fee | None | $2,250 one-time (funnel, ad creative, tracking, calendar integration) |
| Ad spend | None; uses leads you already have | Included; "the ad-spend risk is ours" |
| Territory | Not applicable to your own leads | One contractor per trade, per city |
| Trades | Home improvement, home services, automotive | Roofing, windows and doors, remodeling, siding, pools and more |
What does Booked Then Built offer?
Booked Then Built builds and runs ad campaigns for contractors and bills only when a pre-qualified homeowner is booked on your calendar. Its packages page lists a one-time $2,250 setup covering the funnel, ad creative, tracking and calendar integration, then $285 to $385 per booked appointment depending on monthly volume, with one contractor per trade per city (Booked Then Built packages; homepage). Trades listed include roofing, windows and doors, remodeling, siding, landscaping and pools.
How is Setterly different?
Setterly doesn't run ads or find new homeowners. It works the leads you've already paid for: past inquiries, unsold estimates, no-shows and platform leads that never booked. Because those leads already exist, there's no ad spend and no setup fee, and you pay per booked appointment.
For many contractors the two fit together: new appointments from a pay per appointment ad program, plus appointments recovered from the database you already have. Compare pricing models on pay per appointment.
Should you choose Booked Then Built or Setterly?
Choose Booked Then Built if: You need new homeowners in a market where you don't have many leads yet, and you want ad campaigns run for you with territory exclusivity.
Choose Setterly if: You already have hundreds or thousands of past leads and unsold estimates, and you want them turned into appointments with no setup fee.
We've tried to describe Booked Then Built fairly from public sources. If anything here is out of date, email hello@setterly.co and we'll correct it.
Home improvement results (UK campaigns)
These are live Setterly campaigns for UK businesses, shown as reported (UK figures, in pounds). Every business that sells to homeowners or car buyers works the same way: leads go cold, the AI re-opens the conversation by two-way text and books the appointment.
A single-branch UK window and door installer
First 30 days
- Appointments booked
- 22
- Reply rate
- 41%
- Closed revenue
- £31,483
- Paid to Setterly
- £1,520
A UK electric heating company
First 30 days (live 15 September 2026)
- Home surveys booked
- 105
- Pipeline
- £630,000
Pipeline = appointments booked x the client's average order value.
All resultsHow much does Setterly cost?
You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.
See how pay per appointment works and how we handle texting compliance, or book a 30-minute call. US line: +1 363-203-5214.
Frequently asked questions
How much does Booked Then Built cost?
Its packages page lists a one-time $2,250 setup and $285 to $385 per pre-qualified booked appointment, depending on volume. Checked October 2026.
Does Setterly run ads?
No. Setterly only works leads you already own.
How much does Setterly cost?
You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee.
Can I use both?
Yes. One generates new appointments from ads; the other recovers appointments from your existing leads.
Are your results from US contractors?
Our published case studies are UK campaigns and are labeled that way.
Sources
Setterly figures come from live client campaigns in the UK. Third-party figures belong to their publishers; vendor figures are marked as such. Compliance notes are general information, not legal advice.
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