Cloudy2Clear
A UK misted double glazing repair franchise
- Appointments booked
- 673
- Leads worked
- 6,769
- Reply rate
- 64%
- Closed revenue
- £107,000+
Home improvement / Basement and foundation
Setterly is an AI appointment setter for basement waterproofing, foundation repair and crawl space companies. It texts homeowners with unsold inspections and old inquiries, answers their questions and books inspections into your calendar. You pay per booked appointment, with no setup fee and no retainer.
Updated October 22, 2026
What it does: texts your unsold inspections and old waterproofing and foundation inquiries, answers questions and books inspections into your calendar.
Lead sources we see in basement and foundation: Google Local Services Ads and paid search, Angi and HomeAdvisor, Realtor and home inspector referrals, Your website, Mailers.
Price: pay per booked appointment. No setup fee, no retainer.
Proof: Cloudy2Clear: 673 appointments from 6,769 leads (UK campaign).
Compliance: TCPA quiet hours, state rules, opt-outs and 10DLC. See texting compliance.
Urgency fades when the rain stops. Leads spike after heavy rain. Once the basement dries out, the repair gets pushed back, even though the problem is still there.
Big repair numbers cause sticker shock. Foundation and waterproofing quotes can be large and unexpected. Many homeowners need time, financing or a second opinion.
Real estate leads fall through. Inspections tied to a sale vanish when the deal collapses, but the house and the problem stay.
Ahead of the wet season, and after any heavy rain in your service area. That's when homeowners who put off the repair are reminded why they called. A short, specific message works best:
Hi [First name], it's [Business]. We looked at your basement in [month]. With the rain this week, is it something you want to revisit? Reply STOP to opt out.
Keep the tone factual. Fear-based messages ("your house is sinking") damage trust and can draw complaints.
| Pool | Angle |
|---|---|
| Unsold inspections | Revisit options, phasing or financing |
| Leads that never booked | Book the free inspection |
| Real estate-related leads | The sale fell through; is the repair still on the list? |
| Past customers | Annual system check (sump pumps, dehumidifiers) |
Past customers with sump pumps or encapsulation systems are an easy, helpful reason to get in touch.
The AI answers in plain language, never diagnoses and never estimates cost. If a homeowner describes something urgent (active water, new cracks), it books the soonest inspection and flags it to your team. Every conversation is visible to you, and messages respect quiet hours and state rules (compliance).
These are live Setterly campaigns for UK businesses, shown as reported (UK figures, in pounds). Every business that sells to homeowners or car buyers works the same way: leads go cold, the AI re-opens the conversation by two-way text and books the appointment.
A UK misted double glazing repair franchise
First 30 days (live 15 September 2026)
First 30 days
Pipeline = appointments booked x the client's average order value.
All resultsMessages come from a registered number in your business name, respect TCPA quiet hours and state rules, and every conversation is visible to you. See texting compliance.
Anonymized text threads from live Setterly campaigns, from the first message to a booked appointment or callback.
Answered a detailed technical question and booked a survey call.
You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.
See how pay per appointment works and how we handle texting compliance, or book a 30-minute call. US line: +1 363-203-5214.
No. It books an inspection and passes on what the homeowner described.
Yes, if consent and opt-outs check out. Problems like water and cracks usually haven't gone away.
Yes, for past customers you choose.
Only where the homeowner gave consent to be contacted by your business.
You pay per booked appointment, with no setup fee and no retainer.
It can be when consent, quiet hours, state rules, opt-outs and A2P 10DLC registration are handled properly. Our compliance page explains the rules; it is general information, not legal advice.
Book a 30-minute call and we'll show you how much revenue you can recover from the leads already sitting in your CRM.