Home improvement / Basement and foundation

    AI appointment setter for basement waterproofing and foundation repair companies

    Setterly is an AI appointment setter for basement waterproofing, foundation repair and crawl space companies. It texts homeowners with unsold inspections and old inquiries, answers their questions and books inspections into your calendar. You pay per booked appointment, with no setup fee and no retainer.

    Updated October 22, 2026

    At a glance

    • What it does: texts your unsold inspections and old waterproofing and foundation inquiries, answers questions and books inspections into your calendar.

    • Lead sources we see in basement and foundation: Google Local Services Ads and paid search, Angi and HomeAdvisor, Realtor and home inspector referrals, Your website, Mailers.

    • Price: pay per booked appointment. No setup fee, no retainer.

    • Proof: Cloudy2Clear: 673 appointments from 6,769 leads (UK campaign).

    • Compliance: TCPA quiet hours, state rules, opt-outs and 10DLC. See texting compliance.

    Why do basement and foundation leads go cold?

    Urgency fades when the rain stops. Leads spike after heavy rain. Once the basement dries out, the repair gets pushed back, even though the problem is still there.

    Big repair numbers cause sticker shock. Foundation and waterproofing quotes can be large and unexpected. Many homeowners need time, financing or a second opinion.

    Real estate leads fall through. Inspections tied to a sale vanish when the deal collapses, but the house and the problem stay.

    When should you reopen waterproofing and foundation leads?

    Ahead of the wet season, and after any heavy rain in your service area. That's when homeowners who put off the repair are reminded why they called. A short, specific message works best:

    Hi [First name], it's [Business]. We looked at your basement in [month]. With the rain this week, is it something you want to revisit? Reply STOP to opt out.

    Keep the tone factual. Fear-based messages ("your house is sinking") damage trust and can draw complaints.

    Which leads should you work first?

    PoolAngle
    Unsold inspectionsRevisit options, phasing or financing
    Leads that never bookedBook the free inspection
    Real estate-related leadsThe sale fell through; is the repair still on the list?
    Past customersAnnual system check (sump pumps, dehumidifiers)

    Past customers with sump pumps or encapsulation systems are an easy, helpful reason to get in touch.

    How does Setterly handle sensitive repair conversations?

    The AI answers in plain language, never diagnoses and never estimates cost. If a homeowner describes something urgent (active water, new cracks), it books the soonest inspection and flags it to your team. Every conversation is visible to you, and messages respect quiet hours and state rules (compliance).

    Home improvement results (UK campaigns)

    These are live Setterly campaigns for UK businesses, shown as reported (UK figures, in pounds). Every business that sells to homeowners or car buyers works the same way: leads go cold, the AI re-opens the conversation by two-way text and books the appointment.

    Cloudy2Clear

    A UK misted double glazing repair franchise

    Appointments booked
    673
    Leads worked
    6,769
    Reply rate
    64%
    Closed revenue
    £107,000+
    Read the case study

    A UK electric heating company

    First 30 days (live 15 September 2026)

    Home surveys booked
    105
    Pipeline
    £630,000

    A single-branch UK window and door installer

    First 30 days

    Appointments booked
    22
    Reply rate
    41%
    Closed revenue
    £31,483
    Paid to Setterly
    £1,520
    Read the case study

    A UK boiler and home cover company

    Appointments booked
    35
    Leads worked
    693
    Reply rate
    58%
    Pipeline
    £70,000

    A UK solar installer

    Appointments booked
    28
    Leads worked
    563
    Reply rate
    50%
    Pipeline
    £224,000

    A UK blinds and awnings company

    Appointments booked
    89
    Leads worked
    1,302
    Reply rate
    57%
    Pipeline
    £178,000

    Pipeline = appointments booked x the client's average order value.

    All results

    How does Setterly book inspections for basement and foundation companies?

    1. You send your old leads. A CSV or CRM export of unsold inspections and old waterproofing and foundation inquiries, with what each homeowner asked about. We check source and consent with you first.
    2. The AI texts each homeowner. The first message mentions their original request. When they reply, it answers questions, handles "not right now" and offers times.
    3. Inspections land in your calendar. With notes from the conversation, so your team knows what was said.

    Messages come from a registered number in your business name, respect TCPA quiet hours and state rules, and every conversation is visible to you. See texting compliance.

    Real conversations from UK campaigns

    Anonymized text threads from live Setterly campaigns, from the first message to a booked appointment or callback.

    09:415G
    S
    Setterly AI
    SMS Conversation
    Hi it’s Alex. Is this the same Mark who was interested in double glazing repair earlier this month?
    2 days later
    Hey Mark, just checking my last message got through, are you still looking to get your repair sorted?
    Hi Alex, still looking. It’s for one window unit in a multi-panel wooden frame conservatory. It’s misting and would need either a reseal of the existing unit or a new one to the same dimensions, especially the thickness. If someone could give me a call re a quote. Thanks, Mark.
    Thanks for all the detail, Mark. Quick one before I get the call sorted, are you hoping to have the work carried out within the next 6 weeks?
    If possible but no great urgency and depends on cost.
    That’s completely fine, no rush. Roughly when would you like to get started, this month or later in the year?
    This or next month while the weather is ok.
    Let’s get you booked in for a call with our team. I’ve got tomorrow at 10:30am or 2:00pm, would either suit? The call’s just to go over your enquiry and next steps.
    10:30 will be fine.
    Great, you’re booked in. The team will call to go over everything and get things moving.
    Appointment booked
    Home improvement (windows)

    Answered a detailed technical question and booked a survey call.

    How much does Setterly cost?

    You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.

    See how pay per appointment works and how we handle texting compliance, or book a 30-minute call. US line: +1 363-203-5214.

    Frequently asked questions

    Does the AI diagnose problems?

    No. It books an inspection and passes on what the homeowner described.

    Can you reopen inspections from last year?

    Yes, if consent and opt-outs check out. Problems like water and cracks usually haven't gone away.

    Can it book annual system checks?

    Yes, for past customers you choose.

    Do you text realtor-referred leads?

    Only where the homeowner gave consent to be contacted by your business.

    How do you charge?

    You pay per booked appointment, with no setup fee and no retainer.

    Is texting old basement and foundation leads compliant?

    It can be when consent, quiet hours, state rules, opt-outs and A2P 10DLC registration are handled properly. Our compliance page explains the rules; it is general information, not legal advice.

    Find out how much revenue is sitting in your CRM.

    Book a 30-minute call and we'll show you how much revenue you can recover from the leads already sitting in your CRM.

    Book a callNo appointments, no cost