Home improvement / Pools

    AI appointment setter for pool builders: turn old pool leads into booked design consultations

    Setterly is an AI appointment setter for pool builders and pool remodelers. It texts homeowners with unsold proposals, old design leads and remodel inquiries, answers their questions and books design consultations into your calendar. You pay per booked appointment, with no setup fee and no retainer.

    Updated October 22, 2026

    At a glance

    • What it does: texts your unsold pool proposals, old design leads and remodel inquiries, answers questions and books design consultations into your calendar.

    • Lead sources we see in pools: Your website and paid search, Home shows, Houzz and Angi, Paid social, Referrals.

    • Price: pay per booked appointment. No setup fee, no retainer.

    • Proof: Cloudy2Clear: 673 appointments from 6,769 leads (UK campaign).

    • Compliance: TCPA quiet hours, state rules, opt-outs and 10DLC. See texting compliance.

    Why do pools leads go cold?

    Long, seasonal buying cycles. Homeowners dream about a pool in summer and decide in winter. Without follow-up between seasons, the lead is gone.

    Financing and budget pauses. A pool is a major purchase. Proposals often wait on financing, a bonus or a house refinance.

    Design leads with no next step. After a first meeting, many homeowners don't know what to do next, so they do nothing.

    When should pool builders reopen old leads?

    Late summer and fall, ahead of the next build season. Homeowners who looked this year are planning for next year, and build calendars fill early. "We're booking designs for next spring's builds; is a pool still on your list?" is honest and timely.

    Remodel and resurfacing leads can be reopened year-round.

    Which pool leads should you work?

    • Unsold proposals: offer a revised design, a phased plan or a call about financing.
    • Design leads that went quiet: book the next design meeting.
    • Home show leads: often never followed up properly.
    • Remodel and equipment leads: resurfacing, heaters, automation.

    Setterly's AI books whichever appointment type you choose and never discusses price.

    How does the AI handle pool conversations?

    It keeps things simple and specific: what they asked about, whether they're still planning, and when they could meet. It answers general questions (build timelines, the design process) using your approved answers, and passes detailed questions to your designer. See lead reactivation for contractors.

    Home improvement results (UK campaigns)

    These are live Setterly campaigns for UK businesses, shown as reported (UK figures, in pounds). Every business that sells to homeowners or car buyers works the same way: leads go cold, the AI re-opens the conversation by two-way text and books the appointment.

    Cloudy2Clear

    A UK misted double glazing repair franchise

    Appointments booked
    673
    Leads worked
    6,769
    Reply rate
    64%
    Closed revenue
    £107,000+
    Read the case study

    A UK solar installer

    Appointments booked
    28
    Leads worked
    563
    Reply rate
    50%
    Pipeline
    £224,000

    A single-branch UK window and door installer

    First 30 days

    Appointments booked
    22
    Reply rate
    41%
    Closed revenue
    £31,483
    Paid to Setterly
    £1,520
    Read the case study

    A UK blinds and awnings company

    Appointments booked
    89
    Leads worked
    1,302
    Reply rate
    57%
    Pipeline
    £178,000

    A UK electric heating company

    First 30 days (live 15 September 2026)

    Home surveys booked
    105
    Pipeline
    £630,000

    A UK EV charger installer

    Qualified buyers sent to checkout
    60
    Leads worked
    1,087
    Reply rate
    45%
    Pipeline
    £60,000

    Pipeline = appointments booked x the client's average order value.

    All results

    How does Setterly book design consultations for pools companies?

    1. You send your old leads. A CSV or CRM export of unsold pool proposals, old design leads and remodel inquiries, with what each homeowner asked about. We check source and consent with you first.
    2. The AI texts each homeowner. The first message mentions their original request. When they reply, it answers questions, handles "not right now" and offers times.
    3. Design consultations land in your calendar. With notes from the conversation, so your team knows what was said.

    Messages come from a registered number in your business name, respect TCPA quiet hours and state rules, and every conversation is visible to you. See texting compliance.

    Real conversations from UK campaigns

    Anonymized text threads from live Setterly campaigns, from the first message to a booked appointment or callback.

    09:415G
    S
    Setterly AI
    SMS Conversation
    Hi it’s Alex. Is this the same Mark who was interested in double glazing repair earlier this month?
    2 days later
    Hey Mark, just checking my last message got through, are you still looking to get your repair sorted?
    Hi Alex, still looking. It’s for one window unit in a multi-panel wooden frame conservatory. It’s misting and would need either a reseal of the existing unit or a new one to the same dimensions, especially the thickness. If someone could give me a call re a quote. Thanks, Mark.
    Thanks for all the detail, Mark. Quick one before I get the call sorted, are you hoping to have the work carried out within the next 6 weeks?
    If possible but no great urgency and depends on cost.
    That’s completely fine, no rush. Roughly when would you like to get started, this month or later in the year?
    This or next month while the weather is ok.
    Let’s get you booked in for a call with our team. I’ve got tomorrow at 10:30am or 2:00pm, would either suit? The call’s just to go over your enquiry and next steps.
    10:30 will be fine.
    Great, you’re booked in. The team will call to go over everything and get things moving.
    Appointment booked
    Home improvement (windows)

    Answered a detailed technical question and booked a survey call.

    How much does Setterly cost?

    You pay per booked appointment. There is no setup fee and no retainer. CRM integration is optional and carries a one-off fee, agreed with you before any work starts.

    See how pay per appointment works and how we handle texting compliance, or book a 30-minute call. US line: +1 363-203-5214.

    Frequently asked questions

    Can you reopen leads from last season?

    Yes, and that's often the best time to, ahead of the next build season.

    Do you discuss financing?

    Only in general terms you approve. Your designer handles specifics.

    Will it book virtual or in-person meetings?

    Either. You choose the appointment types.

    Does it work for pool service companies?

    Yes, for remodels, equipment upgrades and lapsed service customers.

    How do you charge?

    You pay per booked appointment, with no setup fee and no retainer.

    Is texting old pools leads compliant?

    It can be when consent, quiet hours, state rules, opt-outs and A2P 10DLC registration are handled properly. Our compliance page explains the rules; it is general information, not legal advice.

    Find out how much revenue is sitting in your CRM.

    Book a 30-minute call and we'll show you how much revenue you can recover from the leads already sitting in your CRM.

    Book a callNo appointments, no cost